Introducing Nudge's New 'FOOD COLLECTION' Credit Card Design Inspired by Korean Trends

Nudge's Innovative 'FOOD COLLECTION' Credit Card

Nudge Inc., headquartered in Chiyoda, Tokyo, has recently launched a fresh card design called the 'FOOD COLLECTION.' This new creation draws inspiration from the trending bread-themed sticker culture that has gained immense popularity among South Korean youth. Combining style and playfulness, this card aims to reflect the personal tastes of its users while offering practical features.

Overview of the FOOD COLLECTION

The 'FOOD COLLECTION' is a limited series within the Nudge card clubs designated for students and designers. It takes cues from the vibrant 'bread and cuteness' culture that is flourishing on social media. Each card design seamlessly integrates into everyday life, whether at cafes or schools, making it a delightful addition to one’s wallet. This collection not only provides a fashion-forward option for credit card users but ensures a smooth experience for those using a credit card for the first time.

Card Design Features

The collection comes with five unique designs showcasing various types of bread: anpan (sweet red bean bread), toast, shortcake, croissant, and jam toast. Each design is crafted with a soft color palette, showcasing realistic textures and gradients that truly make the cards look delectable and soothing to the eye.

Key Details of the Card

What makes this card stand out is its collaboration with two major international brands: Visa and JCB. While the card numbers remain unchanged, users have the option to choose from different designs that reflect their individuality and preferences.

Additional Features

- Annual Fee: Free
- Target Clubs:

- Student Club (ages 18-25)
- Design Club (ages 26 and up)

- Issuing Cost:

- Student Club: First card free; subsequent cards at 1,500 yen (tax included)
- Design Club: 3,000 yen (tax included)

- Specifications: No card number, contactless payment capability, and security systems implemented such as EMV 3-D Secure to prevent fraud.
- Repayment Options: Users can choose between two repayment methods - pay any amount anytime or a monthly consolidated payment via automatic account debit.

How to Apply for the Card

The application process is straightforward:
1. Download the Nudge app and apply for club membership within the app.
2. Select the appropriate club and card design.
3. After passing the approval process, use the card for purchases to earn rewards.

CLUB Information

Student Club

The Student Club caters exclusively to students in the age range of 18-25, covering high school seniors to university/technical school students. All fees are waived, including the issuance fee, enabling a hassle-free experience for new credit card holders with a spending cap of 100,000 yen.

Design Club

Those aged 26 and older can apply to the Design Club for a fee of 3,000 yen, allowing them to access popular designs from the Student Club as well as exclusive design offerings.

About Nudge Cards

The Nudge card is a credit card equipped with a contactless payment feature, available for applicants aged 18 and above, including high school students. It can be used anywhere worldwide where transactions are accepted, whether in cafes, convenience stores, or for subscriptions and utility bills. With over 300 designs available and a unique mechanism where a portion of transaction fees rewards the user’s chosen club, every purchase becomes an exciting experience. This card is designed to be user-friendly, especially for first-time users.

Service Highlights

Confidence for First-Time Users

The application requires minimal information, ensuring a smooth process. Repayment methods are flexible, catering to varying lifestyles, providing peace of mind for those using a credit card for the first time.

Diverse Card Designs

From artist collaborations to sports teams and iconic art, the card designs are diverse and attractively curated. Different designs can be issued under the same card number, with some clubs offering a collector's edition card.

Supporting Your Interests

As part of the program, a portion of the transaction fees is automatically returned to the user’s selected club, allowing them to support their favorite interests through everyday spending.

About Nudge Inc.

Founded in February 2020, Nudge aims to create future financial experiences through individual actions. Leveraging its cloud-native credit card service, 'Nudge Platform,' it operates as one of Japan’s certified comprehensive credit purchase facilitators. The company values a culture of individuality while promoting its mission.

- CEO: Takashi Okita
- Location: 1-6-1 Otemachi, Chiyoda, Tokyo, Japan
- Capital: Approximately 4.6 billion yen (including capital reserve)

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