#Japan #Tokyo #K-Beauty #Shin-Okubo #A:PERS

Discover K-Beauty at A:PERS

On December 6, 2025, a new K-Beauty haven, A:PERS, will open its doors in the vibrant district of Shin-Okubo, Tokyo, merging Korean cosmetics, beauty, and lifestyle into a single immersive platform. Under the slogan, “ANOTHER PERSPECTIVE ON BEAUTY”, A:PERS aims to redefine beauty by encompassing not just cosmetics but also the broader spectrum of living beautifully, including skincare, body care, mental well-being, and sensory experiences.

A New Understanding of Beauty

Traditionally, K-Beauty has been synonymous with cosmetics, but A:PERS expands this definition. The store encourages visitors to explore all forms of beauty—items that touch the skin, uplift the spirit, and ignite emotional responses. With the theme of “diverse beauty in one space,” shoppers will find a carefully curated selection of products—everything from skincare and makeup to fragrances, aromatherapy, and lifestyle items.

Unique Product Selection

The aesthetics at A:PERS will mirror that of a gallery, designed with gray concrete, metal accents, and monochrome elements, creating a chic environment focused on texture, lighting, and minimalism. This approach to ambiance emphasizes a refined shopping experience where beauty meets artistic expression.

A:PERS will also serve as a dynamic platform for emerging Korean brands, many of which are making their debut in Japan, providing a unique opportunity to discover and purchase these innovative products.

Featured Products

Shoppers can expect a wide range of goods including:

• - Skincare items and makeup essentials
• - Comfort items such as towels, pajamas, and slippers that embrace the skin
• - Inner beauty products like supplements and diet aids
• - Fragrances and aromatherapy merchandise including perfumes, candles, and diffusers
• - Items that inspire the mind and spirit like books, art pieces, flowers, and unique objects

With each visit, A:PERS fosters a space for personal beauty exploration, encouraging customers to connect with their unique sense of beauty through thoughtfully selected products.

Grand Opening Events

To celebrate its launch, A:PERS will host an exciting event featuring the popular brand Laka. The first pop-up event will introduce Laka’s latest creation, the “Devil Lip”, which has garnered a massive following since its introduction at THE HYUNDAI shopping center in South Korea.

Exclusive Opening Promotions

Additionally, from December 6 to December 12, A:PERS will hold an opening event with various promotional activities:

• - Spend ¥3,000 or more to receive a special A:PERS original kasza.
• - Spend ¥5,000 and spin a roulette to win a guaranteed prize!
• - Spend ¥10,000 to receive a 20% off coupon for your next purchase.
• - The first 50 customers each day will receive a random gift bag exclusive to A:PERS.

Be part of this thrilling launch and seize the chance to explore K-Beauty like never before! Note that supplies for the opening events are limited.

Visit Us

A:PERS (エイパース) will be located at 1F K-PLAZA 1, 2-1-1 Hyakunincho, Shinjuku, Tokyo. Open daily from 10:00 AM to 8:00 PM with no holidays.

Follow Us for Updates

Stay informed about A:PERS and ongoing events by following our official social media channels:

• - Instagram: @apers_official
• - X: @APERS_Official

We look forward to welcoming you to a new frontier in beauty shopping, where K-Beauty meets lifestyle in an unforgettably curated space.