#Japan #Tokyo #Samantha Thavasa #Bandai #Gashapon

Celebrating 30 Years of Samantha Thavasa with Gashapon

In a delightful collaboration, Bandai's official Gashapon has joined hands with Samantha Thavasa to mark the 30th anniversary of this beloved women's bag brand. From the first week of July 2025, fans across Japan will have the chance to collect miniature charms featuring some of the brand's most iconic bags. The charms will be available in Gashapon vending machines located in Bandai's official shops, toy sections, mass retailers, and electronics stores nationwide.

A Nostalgic Collection

This exciting Gashapon series aims to revitalize memories from the past, harking back to 2007 when the Samantha Ambition mini-series sold an impressive 50,000 units. Not only did it become a massive hit, but its charm has since been immortalized through various promotional campaigns including television commercials.

Among the featured mini charms are:
1. ### Samantha Ambition Miniature Charm
This charm features a Boston bag style with a gathered design that appeals to a youthful, feminine aesthetic. Perfectly balanced, it can seamlessly complement any sweet girly outfit.

2. ### Scritto Tote Miniature Charm
An instant classic that gained popularity from its memorable appearance in the 2009 TV commercial. The charm captures the essence of the original tote bag, showcasing the Samantha Thavasa logo in an all-over print, ensuring it stands out even in miniature.

3. ### Azel Miniature Charm
A timeless piece that has drawn admiration from international celebrities, the Azel charm stands out with its elegant yet straightforward design. This signature bag remains a staple within the collections, embraced by women of all ages.

4. ### M Chou Chou Miniature Charm
Defined by its ribbon motif, this square-shaped charm exudes feminine grace. With meticulous details reflecting its features and hardware, the M Chou Chou mini charm promises to be a collectible delight.

With such a nostalgic charm collection, fans are encouraged to personalize their bags by attaching multiple miniature charms, or they can start a collection showcasing their favorite designs.

Accessible and Fun

Each Gashapon capsule is available for purchase at a price of 400 yen (tax included) per play, making it an affordable way to indulge in kawaii culture and add a splash of uniqueness to your accessories.

Product Details

For more information on these charming miniature collectibles, check the official product page here.

About Gashapon

Starting in 1977, Bandai's original capsule toy brand Gashapon® has become synonymous with creativity and innovation. The name Gashapon stems from the sound of the handle's rotation and the spontaneous release of toys encapsulated within capsules. Over the decades, Bandai has evolved its product offerings to meet customer desires, introducing over 120 new products monthly.
In recent years, the company has also embraced a commitment to sustainability—focusing on recycling capsules and developing environmentally friendly materials. Gashapon machines have also expanded internationally, enabling a global audience to enjoy these delightful collectibles.

Company Overview

• - Company Name: Samantha Thavasa Japan Limited
• - CEO: Koji Furuya
• - Founded: March 10, 1994
• - Business Focus: Designing, manufacturing, and selling bags and jewelry.
• - Website: Samantha Thavasa

With this collaboration, fans can look forward to a sweet and stylish way to celebrate 30 years of Samantha Thavasa. This Gashapon collection is set to be a hit among fashion enthusiasts and collectors alike.