#United States #Lewisville #HOYA Vision Care #polarized lenses #Sun Lenses

HOYA Vision Care Unveils New Sun Lens Technology

This summer, HOYA Vision Care has taken a significant step in the realm of eye care products by launching an impressive lineup of polarized sun lenses. The company, recognized for its top-tier ophthalmic lens technology, has introduced three distinct offerings: HOYA Polarized™, HOYA Polarized HEV™, and HOYA Polarized Lenses with Lumacore™ Mirrors. These innovations symbolize HOYA's commitment to providing eye care professionals with cutting-edge solutions tailored to meet a variety of patient lifestyles and visual requirements.

Key Features of HOYA's Sun Lenses

The HOYA Polarized Lenses with Lumacore™ Mirrors stand out as a remarkable achievement in lens durability and performance. These lenses incorporate embedded mirror technology designed to resist common issues such as scratching, peeling, and fading, which are prevalent in traditional lens coatings. By embedding the mirror color directly into the lens, HOYA enhances both clarity and comfort for users, providing them with a reliable long-term visual solution.

In addition to the Lumacore lenses, the HOYA Polarized™ range offers a stylish array of three fashion-forward colors, complete with gradient options that ensure there’s a design to suit any personal style. These polarized lenses excel at minimizing glare and unwanted reflections under bright sunlight, making them ideal for outdoor activities. They also enhance visual clarity and contrast, critical for tasks like night driving and everyday activities.

The HOYA Polarized HEV™ lenses aim to meet the needs of consumers looking for heightened comfort in bright conditions. With an impressive 97% protection against harmful solar blue light, these lenses are darker than standard options, effectively improving visual comfort and reducing eye strain. Available in impact-resistant polycarbonate, they come in versatile shades of gray, brown, and green.

A Vision for Year-Round Eye Care

Samy Lauriette, Vice President of Strategic Marketing at HOYA, emphasized the importance of year-round UV protection, asserting, "Each of our innovative lens solutions reinforces the message that UV protection is essential year-round, not just in summer." HOYA’s philosophy is clear: safeguarding patients' vision should be a constant priority, and they are committed to blending style, comfort, and protection in their products.

To incentivize eye care professionals to embrace these innovative products, HOYA is currently running a special promotion for Visionary Alliance® members, which allows them to earn extra rewards on their orders of the new polarized lenses. For those eye care providers looking to join, enrollment in the program is available without any commitments, making it an accessible opportunity for professionals eager to enhance their offerings.

About HOYA Corporation

Founded in Tokyo in 1941, HOYA Corporation has grown into a global powerhouse in both technology and med-tech sectors. With a workforce exceeding 35,000 employees across over 150 offices worldwide, HOYA is dedicated to producing a wide array of products that include eyeglasses, medical devices like endoscopes, and key components for modern technology such as semiconductor devices. HOYA Vision Care has been a leader in the eyeglass lens market for over six decades, focusing on providing innovative solutions tailored to every stage of a person’s life.

With products available in more than 50 countries, HOYA is renowned for its expertise in advanced lens designs and cutting-edge technologies like photochromic lenses and myopia management. The company’s strong portfolio also includes popular brands like Vision Ease, SEIKO, and PENTAX optical lenses. For more information about their products and initiatives, visit www.hoyavision.com.

In a world where sun protection is crucial, HOYA Vision Care continues to lead by example, providing consumers with the tools they need to protect their vision while looking stylish. As they roll out these advanced sun lenses, patients are invited to enjoy the benefits of superior optics designed with longevity and aesthetic appeal in mind.