#USA #Nashville #Kirkland's Home #Bed Bath Beyond #Brand House Collective

Lisa Foley Takes the Helm as Chief Marketing Officer

The Brand House Collective, Inc., known for its diverse portfolio of home and family brands, has officially appointed Lisa Foley as its new Chief Marketing Officer. This strategic decision aims to enhance the company’s marketing capabilities and further its omnichannel presence. Previously recognized as Kirkland's, Inc., The Brand House Collective is working towards positioning itself as a major player in the retail landscape.

Foley will report directly to Amy Sullivan, the company's CEO, and will share her expertise as the marketing leader alongside Bed Bath & Beyond Inc. She will oversee initiatives related to customer engagement and brand performance across a variety of brands, including Bed Bath & Beyond, buybuy Baby, Kirkland's Home, and Overstock.

A Visionary Leader in Marketing

Amy Sullivan expressed her enthusiasm about Foley’s appointment by highlighting her proven track record and expertise in marketing strategies. "Lisa is a proven leader who understands the intersection of marketing, customer, and growth," said Sullivan. Foley's experience spans more than two decades across various retail sectors, equipping her with the skills needed to elevate The Brand House Collective's marketing efforts.

In her previous role as Vice President of Marketing at Pink Lily, Foley successfully led significant brand refresh initiatives and developed digital marketing strategies that consequentially improved customer engagement and market positioning. Her history of managing marketing functions at notable companies such as Kirkland's, Crate & Barrel, and Mars Petcare showcases her well-rounded experience in the retail marketing arena.

Focus on Strategy and Growth

Foley's new role involves closely aligning marketing strategies not only within The Brand House Collective but also with Bed Bath & Beyond. She emphasizes transforming customer experiences through innovative marketing narratives, ensuring a deeper relationship between brands and their customers. "I'm honored to join The Brand House Collective during this exciting period of growth and collaboration," stated Foley, "We have a tremendous opportunity to align strategy, insights, and execution across brands."

She aims to elevate performance by integrating stronger planning methodologies, storytelling techniques, and cross-brand learning initiatives, ensuring a cohesive approach to customer engagement and brand development.

About The Brand House Collective, Inc.

The Brand House Collective stands as a multi-brand merchandising and retail entity managing an array of prominent brands such as Kirkland's Home and Bed Bath & Beyond's suite of products. The company operates over 300 retail locations across 35 states, complemented by its robust e-commerce platforms that cater to diverse customer needs.

By providing distinctive brand experiences and curated high-quality product assortments, The Brand House Collective positions itself as a go-to destination for customers seeking tailored home and family solutions.

As Foley steps into her new role, the company looks forward to reimagining its marketing strategies and further solidifying its place in the competitive retail market. With her dynamic leadership and vision, The Brand House Collective is poised to forge a stronger connection with customers and inspire brand loyalty across its expansive portfolio.