Sally's Apizza Partners with Ferrari Challenge GT Racing Series as Exclusive Food Sponsor
In an exciting move for both the culinary and motorsport worlds, Sally's Apizza, the legendary New Haven pizzeria, has announced its partnership with the prestigious Ferrari Challenge GT Racing Series as the exclusive food sponsor. This marks a notable milestone for Sally's Apizza as it embarks on its first professional sports sponsorship, putting its iconic brand front and center alongside the renowned Ferrari name.
David Morgan, representing Sally's Apizza, expressed his enthusiasm for this collaboration, stating, "Ferrari and Sally's Apizza both exist for the same reason: to bring passion and excitement into people's lives. Ferrari achieves this by building the most compelling sports cars in the industry. We do it by creating the most exciting pizza restaurants in the world." This partnership is a reflection of the shared values between both brands, centered around quality, passion, and innovation.
The sponsorship will feature the Ferrari race car driven by Dylan Medler, who is associated with Ferrari of Miami. Medler’s car will sport the iconic branding of Sally's Apizza, ensuring that fans and viewers recognize the connection between the world of gourmet pizza and thrilling races. Morgan emphasized this point, saying, "Luca di Montezemolo, the legendary former Ferrari CEO, often stated that great companies are built on three pillars: Quality, Passion, and Innovation. These principles have guided us in transforming a revered historic icon into a leading culinary brand."
This partnership is particularly significant as Sally's Apizza is set to expand its presence in Florida, specifically in Miami. Multiple locations are planned in Miami-Dade County over the coming years, bringing the famous flavors of New Haven to a new audience. Morgan shared his excitement about this expansion, noting, "We are thrilled to partner with The Collection and Ferrari of Miami. Their dedication to the racing series is impressive, with incredible attention to detail exemplified by the tremendous design of their Ferrari 296 race car livery."
Dylan Medler, who has already made a name for himself as a rising star in the racing world, represents the spirit of competition that aligns with Sally's Apizza's new venture into sponsorship. Morgan added, "His dedication to the craft of racing is an inspiration to Ferrari fans everywhere. We're looking forward to seeing him test for a globally renowned racing series later this summer, as well as competing on legendary circuits across Europe and North America."
Sally's Apizza’s involvement in Ferrari's single-marque racing series signals the brand's ambitions to become a prominent destination for pizza enthusiasts and racing fans alike, particularly in Florida and along the East Coast. Morgan concluded, "Our support of Ferrari's racing series is an indication of what Sally's will be bringing to Florida and the entire East Coast; pizza restaurants so exciting that they become leading destinations for everyone in the area."
Founded in 1938 by Salvatore "Sally" Consiglio, Sally's Apizza has become a celebrated name in the realm of pizza with its authentic coal-fired New Haven apizza, characterized by a unique, chewy crust and signature tomato sauce. The brand’s dedicated following showcases its growth from its original location on Wooster Street in New Haven to multiple establishments reaching throughout the Northeast and beyond. With this recent announcement, the beloved pizzeria is poised to make an equally exciting mark in the Sunshine State.