#United States #New York #Lunar New Year #Tequila Don Julio #Ross Butler

Tequila Don Julio 1942 Celebrates Lunar New Year with Year of the Horse Edition

As Lunar New Year approaches, Tequila Don Julio 1942 has unveiled a stunning limited-edition bottle in honor of the Year of the Horse. This release marks the brand's second annual celebration of the Lunar New Year and embraces a fusion of cultural symbols from both Mexican and Chinese heritage. The exclusive bottle design showcases the traditional Mexican ikat rebozo pattern alongside the iconic imagery of the Chinese zodiac horse.

The Essence of the Celebration

The Year of the Horse marks not only a celebration of a significant zodiac sign but also a historical touchpoint, as it aligns perfectly with the year that Don Julio González embarked on his iconic tequila-making journey back in 1942. This special edition symbolizes bold new beginnings and honors the traditions surrounding the Lunar New Year—a time for families to gather, celebrate, and reflect on their shared heritage.

Leading the campaign is Ross Butler, an Asian American actor known for his roles in major film and television projects. Born in Singapore under the Year of the Horse, Butler exudes the confidence and pride associated with this zodiac sign. His participation highlights a commitment to representation and heritage in contemporary celebrations.

A Stylish Capsule Collection

In a unique collaboration, Tequila Don Julio has partnered with Siegelman Stable, a lifestyle brand known for its deep equestrian roots and modern aesthetic. Together, they have created a unisex capsule collection featuring stylish pieces such as a coaches jacket, short-sleeve tee, and a signature hat designed by Max Siegelman, the founder of Siegelman Stable and another Year of the Horse-born visionary. With every purchase, 10% of the net proceeds will support The Asian American Foundation, furthering community initiatives aimed at promoting safety and belonging for Asian Americans.

Pop-Up Experience in New York

For those in New York, an exclusive pop-up event will take place in SoHo on January 23-24, 2026, where enthusiasts can purchase the limited-edition Year of the Horse bottle as well as the capsule collection. This immersive atmosphere will be designed to reflect the vibrant spirit of Lunar New Year, creating a special shopping experience for attendees.

Signature Cocktails to Celebrate

To further enhance Lunar New Year festivities, six acclaimed bartenders from across Asia have crafted signature cocktails featuring the Tequila Don Julio 1942 Year of the Horse Edition. Each cocktail is inspired by rich cultural traditions associated with the holiday:

• - Dǎ Xiǎo Rén - A bright blend highlighted by bergamot and ginger, invoking prosperity through its refreshing taste.
• - Dancing in the Clouds - A floral red cocktail that symbolizes happiness, featuring notes of sage and lavender.
• - Golden Horse - This vibrant drink celebrates good fortune with kumquat and water chestnut in a festive presentation.
• - Golden Moment - Crafted to honor Singapore's Lo Hei tradition, this cocktail blends pineapple and mandarin for a joyful sharing experience.
• - Orient Ember - A sweet and citrusy drink finished with vanilla mist symbolizing luck and success.
• - 1942 Crimson Fold - An elevated serve featuring rich agave and fruit, paired with traditional lucky items.

A Toast to New Beginnings

Tequila Don Julio 1942 has long been a symbol of celebration, and the Lunar New Year stands as a perfect occasion to raise a glass. As the brand honors its legacy while paying tribute to cultural crossroads, the Year of the Horse Edition invites all to celebrate meaningful moments together. The limited release is available for $199.99, while supplies last, at select retailers and online.

Celebrate Lunar New Year with Tequila Don Julio, and join in the festivities by following @DonJulioTequila on social media to discover more about this exciting collaboration and the traditions it embodies.