OVERTONE's Nationwide Launch in Sally Beauty Marks Major Expansion for Hair Color Brand

OVERTONE Expands Its Retail Presence in Sally Beauty Stores

In a significant move for the hair color industry, OVERTONE, recognized for its innovative semi-permanent hair colors, has officially launched its products in all Sally Beauty stores across the nation. This expansion comes as a game changer for enthusiasts of bold hair colors who seek products that align with their values of sustainability and animal welfare. OVERTONE is notably a vegan and cruelty-free brand that prioritizes environmental consciousness, and this partnership expands access to its beloved products for a wider audience.

The CEO of OVERTONE, Barbara Roll, expressed excitement over the launch, highlighting the importance of making bold hair colors accessible to everyone. Roll mentioned, _“Our commitment to innovation, sustainability, and inclusivity remains at the core of everything we do, and this partnership builds upon our reputation of empowering individuals to express themselves confidently through color.”_

With OVERTONE's Color Depositing Treatment Masks (CDTMs) now available in Sally Beauty stores, customers can find a variety of exciting colors such as Ginger Glow, Espresso Brown, Scarlet Red, and Golden Rose right in their neighborhood. These CDTMs are designed for easy application without the need for bleach, boasting ammonia and peroxide-free formulations. Users can achieve intense, vibrant hair colors in just 10 to 15 minutes, no matter their starting hair type or color.

One of the standout features of these products is their nourishing qualities. The masks are packed with beneficial ingredients like avocado oil, shea butter, and coconut oil. Beyond just delivering vivid hues, they also condition the hair, merging color innovation with hair wellness. This alignment is particularly significant in an industry where damage from harsh chemicals is often a concern for many consumers.

Sally Beauty plays a vital role in the beauty landscape as the largest global retailer and distributor of professional hair color and beauty products. Their dedication to providing high-quality, innovative products aligns well with OVERTONE's philosophy. By incorporating OVERTONE's products into its inventory, Sally Beauty reinforces its commitment to offering consumers a diverse selection of salon-quality brands and products.

As OVERTONE continues to build its community, its focus remains on inclusivity and the celebration of self-expression through color. Since its establishment in 2014, the brand has been an industry disruptor, giving customers of all backgrounds a means to achieve and maintain vibrant hair colors without compromising hair health.

In conclusion, the nationwide launch of OVERTONE's products in Sally Beauty stores signifies a major milestone not only for the brand but also for consumers who are eager to explore new ways to express themselves through color. With the combined reach of both companies, these beloved color treatments are more accessible than ever, promising to transform the hair color experience. For more detailed information about OVERTONE’s innovative products and to purchase online, consumers can visit OVERTONE.co.

This new retail partnership stands as a testament to the growing demand for inclusive and health-conscious beauty solutions that meet the needs and desires of the modern consumer.