DROAS Launches New Clay Vita Wash with Unique Blend for Radiant Skin

DROAS Unveils New Clay Vita Wash

On September 29, 2025, DROAS, the clay beauty brand from I-ne, will launch the "Clay Vita Wash" as part of its skincare line. This product will initially hit stores nationwide, including variety shops and drugstores (with some exceptions), before becoming available on the official online store and various e-commerce platforms like Rakuten, Amazon, and Yahoo! Shopping starting October 2.

With total shipments of 23 million units across all DROAS products to date, this new offering seeks to address the unique challenges autumn presents for skin health. As summer's UV damage becomes evident and with fluctuations in temperature and humidity, skin can quickly become dull and dehydrated. To combat this, it is crucial to prioritize cleansing products that remove dirt and dead skin while providing ample hydration.

Product Development Background

The Clay Vita Wash introduces a unique blend of three types of clay: sea silt, Tanakura clay, and bentonite. In addition to these natural ingredients, the formulation includes a highly moisturizing vitamin C derivative combined with glycerin, specifically glycerol ascorbate. This product is expertly designed to tackle the effects of skin dullness that often occur as we transition from summer to autumn. By effectively adhering to and cleansing away excess oil and old skin, it promises to enhance clarity and deliver a vibrant glow to the complexion.

Key Features

1. Moisturizing Vitamin C Derivative and Brightening Ingredients

The Clay Vita Wash is enhanced with stable and long-lasting vitamin C derivatives that have been proven to be effective. This formulation prevents the skin from feeling tight or dry, leaving it hydrated and refreshed. With the addition of glutathione, niacinamide, and squalane, it works to unveil a soft and radiant skin tone.

2. Three Types of Clay for Deep Cleansing

Each of the three clays included have excellent adhesiveness to draw out impurities and debris. This unique concoction effectively cleans away stubborn pores and flaky dead skin that can lead to dryness and dullness.

3. Luxurious Foaming Experience

The product creates a rich, buoyant foam that minimizes friction while cleansing. The delightful texture ensures that the skin is not only thoroughly cleaned but also pampered with a plush, enjoyable wash experience.

4. Carefully Selected Skin Essentials

This facial wash incorporates skincare beneficial ingredients such as inositol, centella asiatica extract, wild thyme extract, and glycyrrhizic acid, addressing everyday skincare concerns like dryness and skin dullness, beyond mere cleansing.

5. Refreshing, Spa-Like Aroma

Complementing its exceptional formula, the Clay Vita Wash carries a refreshing citrus scent that evokes a sense of a luxurious spa experience, combining the bright notes of citrus with woody undertones to create a truly aromatic cleansing ritual.