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Exploring the 2025 Rankings for Happiness and Living Desire in Kagawa Prefecture

In a recent survey conducted by Daito Kentaku Co., the results of the 2025 Happiness Ranking and the Desirable Living City Ranking in Kagawa Prefecture have emerged, highlighting the preferences of local residents. This survey, noted as one of the largest studies of living satisfaction, has captivated attention and ignited discussions about the quality of life in various cities across the region.

Key Findings from the Happiness Ranking

According to the Happiness Ranking, the top three cities in Kagawa for 2025 are:
1. Miki Town in Kida District
2. Sakaide City
3. Takamatsu City (which has maintained its third position for two consecutive years)

This year's standout is Miki Town, which ascended from second place last year to take the top spot this year. It indicates a rising sense of contentment among its residents. Moreover, it’s noteworthy that four of the top nine cities are categorized as towns within the rural districts.

The happiness levels were calculated based on the responses aggregating five years from 2021 to 2025, ensuring that a minimum of 50 responses was collected for accuracy, even incorporating data from previous years when necessary. The ratings are standardized on a scale of 1 to 10, where respondents evaluate their overall happiness, culminating in a score out of 100.

Insights from the Desirable Living City Ranking

Turning to the Desirable Living City Ranking, the trend remains positive for Miki Town, which again claims the number one spot for the second year in a row. The rankings for 2025 are as follows:
1. Miki Town
2. Ayagawa Town in Ayauta District
3. Kotohira Town in Nakado District (which has held its third position for three consecutive years)
4. Mano Town in Nakado District (which improved from sixth to fourth this year)

The results reveal that all of the top four cities belong to rural districts, reflecting a preference for quieter and possibly more community-oriented environments over urban places.

Overall Affection and Pride in the Community

In addition to these rankings, Zenitsu City placed third in the category of having pride in their community. This particular parameter is a testament to the deep-rooted connection and communal spirit shared among residents throughout Kagawa Prefecture.

Both rankings were derived from responses to specific questions reflecting the sentiment of the populace. The Happiness Ranking assessed overall happiness, while the Living Desire Ranking explored respondents’ willingness to continue residing in their current city.

Survey Methodology

The study was conducted through an internet-based survey by Macromill, targeting men and women aged 20 and above residing in Kagawa. A total of 6,608 individuals participated, providing a diverse demographic sample across different generations and marital statuses:

• - Male: 49.2%
• - Female: 50.8%
• - Single: 35.6%
• - Married: 64.4%

Each age demographic was well-represented, ensuring that the findings accurately reflect the opinions of various age groups, from young adults in their 20s to senior citizens in their 70s.

Conclusion

The results of the 2025 Happiness and Desirable Living City Rankings in Kagawa Prefecture not only highlight the level of satisfaction among its residents but also shed light on crucial factors that contribute to a sense of belonging and community pride. As the surveys indicate, cities like Miki Town and Sakaide are at the forefront, paving the way towards improved living conditions and greater happiness for all.

For more details on the rankings and methodology, you can visit their official website or check out the press release for comprehensive information.

Official Website | Press Release