Digital Entertainment Asset Aims for Tokyo Stock Exchange Listing in 2028 with Unique DEP Cryptocurrency Initiative
Digital Entertainment Asset Pte. Ltd. (DEA), a groundbreaking platform based in Singapore, is dedicated to turning social contribution into engaging gaming experiences. With a vision to become a Japanese corporation by the winter of 2025 and aim for a Tokyo Stock Exchange listing in 2028, DEA is redefining how we approach social issues through gamification. CEO Naoto Yoshida and Co-CEO Koji Yamada led a business strategy presentation on August 25 at the Togo Memorial Museum in Shibuya, Tokyo.
The event attracted guests from the Ministry of Economy, Trade and Industry, partner companies, and media representatives. DEA discussed various strategic initiatives, including the establishment of its Japanese headquarters, innovative contributions through participatory games, and developments surrounding their unique cryptocurrency, DEP. The future vision of the DEP ecosystem was also shared, emphasizing its role in facilitating an extensive public blockchain called the "DEP Chain."
Founded in 2018 amidst regulatory challenges in Japan regarding cryptocurrency issuance, DEA chose to base its operations in Singapore. Recent developments indicate a favorable shift within Japan’s regulatory framework, as evidenced by the government's move to amend laws regarding cryptocurrencies. This change supports DEA's strategic pivot back to Japan, where the majority of its current business relationships are established.
During the presentation, DEA emphasized its plans for 2025, which include transitioning to a Japanese corporate structure and the goal for 2028 to list as the first cryptocurrency issuer on the Tokyo Stock Exchange growth market with their token DEAPcoin (DEP).
DEA's flagship initiative, the participatory social contribution game "PicTrée," was highlighted during the presentation. This project collaborates with Tokyo Electric Power and has evolved into a new marketing solution for citizen activities, including inspections of utility poles. Furthermore, upcoming collaborations for virtual employment for people with disabilities were discussed, along with the development of brainwave-based advertising solutions and neural marketing games.
Here is an overview of some of DEA’s collaborative ventures:
The DEP cryptocurrency, issued in 2019 under the ERC-20 standard, has been pivotal for the company. Following its listing on the OKX exchange in April 2020 and obtaining regulatory approval from Japan’s Financial Services Agency in January 2022, DEA plans for all issued DEP tokens to be in circulation by August 2025. This supply limit will enhance market transparency and liquidity, reinforcing DEA's position as a "crypto treasury" company.
Moreover, DEA is transitioning towards developing a new public blockchain, "DEP Chain," leveraging Avalanche's tech stack to establish a Layer 1 chain that emphasizes interoperability and scalability. This initiative aims to store user gameplay data for problem-solving games, providing a tangible value to the society and enhancing the worth of DEP as it is used for transaction fees.
Through the DEP Chain, DEA anticipates evolving into a hybrid business model that cycles between enhancing its stock value and increasing the token's value, creating a strong feedback loop.
As DEA transitions to a Japanese corporation, CEO Naoto Yoshida encourages collaboration with partner companies to create enjoyable and impactful solutions aimed at making the world a better place. Exciting developments are on the horizon for DEA as it prepares for its next chapter.
The event attracted guests from the Ministry of Economy, Trade and Industry, partner companies, and media representatives. DEA discussed various strategic initiatives, including the establishment of its Japanese headquarters, innovative contributions through participatory games, and developments surrounding their unique cryptocurrency, DEP. The future vision of the DEP ecosystem was also shared, emphasizing its role in facilitating an extensive public blockchain called the "DEP Chain."
Transition to Japanese Corporation
Founded in 2018 amidst regulatory challenges in Japan regarding cryptocurrency issuance, DEA chose to base its operations in Singapore. Recent developments indicate a favorable shift within Japan’s regulatory framework, as evidenced by the government's move to amend laws regarding cryptocurrencies. This change supports DEA's strategic pivot back to Japan, where the majority of its current business relationships are established.
During the presentation, DEA emphasized its plans for 2025, which include transitioning to a Japanese corporate structure and the goal for 2028 to list as the first cryptocurrency issuer on the Tokyo Stock Exchange growth market with their token DEAPcoin (DEP).
Innovative Partnerships and Projects
DEA's flagship initiative, the participatory social contribution game "PicTrée," was highlighted during the presentation. This project collaborates with Tokyo Electric Power and has evolved into a new marketing solution for citizen activities, including inspections of utility poles. Furthermore, upcoming collaborations for virtual employment for people with disabilities were discussed, along with the development of brainwave-based advertising solutions and neural marketing games.
Here is an overview of some of DEA’s collaborative ventures:
- - Participatory social contribution game "PicTrée": Visit Site
- - Virtual employment initiatives for people with disabilities in partnership with major corporations.
- - Brainwave-utilizing games.
- - AI agent initiatives for the elderly, in collaboration with AgeAI.
- - Upcoming TV program on "Vibe-Coding" trends in the AI industry, hosted on TOKYO MX.
- - Remote waste sorting game "Eco Catcher Battle": Visit Site
- - Gamification project for sustainability in local communities, in collaboration with Blue Lab.
- - Entertainment solutions promoting exercise, developed with the Sunrise to Sunset Walk Executive Committee.
- - Educational animated film project "Mirai Hokan": Visit Site
The Future of DEP and the DEP Chain
The DEP cryptocurrency, issued in 2019 under the ERC-20 standard, has been pivotal for the company. Following its listing on the OKX exchange in April 2020 and obtaining regulatory approval from Japan’s Financial Services Agency in January 2022, DEA plans for all issued DEP tokens to be in circulation by August 2025. This supply limit will enhance market transparency and liquidity, reinforcing DEA's position as a "crypto treasury" company.
Moreover, DEA is transitioning towards developing a new public blockchain, "DEP Chain," leveraging Avalanche's tech stack to establish a Layer 1 chain that emphasizes interoperability and scalability. This initiative aims to store user gameplay data for problem-solving games, providing a tangible value to the society and enhancing the worth of DEP as it is used for transaction fees.
Through the DEP Chain, DEA anticipates evolving into a hybrid business model that cycles between enhancing its stock value and increasing the token's value, creating a strong feedback loop.
A Message from CEO Naoto Yoshida
As DEA transitions to a Japanese corporation, CEO Naoto Yoshida encourages collaboration with partner companies to create enjoyable and impactful solutions aimed at making the world a better place. Exciting developments are on the horizon for DEA as it prepares for its next chapter.
Topics Entertainment & Media）
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