Graza Expands Offerings with New Glass Bottles for Olive Oil Fans

Graza, a brand that has quickly gained a cult following in the olive oil market, is set to delight its customers with the launch of its first-ever glass bottle formats for its widely popular Sizzle and Drizzle oils. This new offering presents a fresh alternative while maintaining the same delicious quality that fans have come to adore.

Introducing Glass Bottles

The glass bottles, now available for purchase on graza.co as well as in major retailers such as Whole Foods Market and Kroger, come in two sizes – Sizzle, a 750ml cooking oil, and Drizzle, a 500ml finishing oil. These are designed not only for aesthetics but also to preserve the integrity of the oil. Each bottle features a 100% UV-blocking paint, making them fully opaque to protect the oil from harmful light, which can degrade quality over time. Moreover, they come equipped with a convenient pop-up spout, ensuring the same ease of use that customers enjoy with Graza's iconic squeeze bottles. Customers will also appreciate that the spouts are removable and replaceable, making the glass bottles fully recyclable and refillable.

Andrew Benin, CEO and Co-Founder of Graza, expressed excitement about this expansion, noting the demand for glass options since their original launch in 2022. He mentioned, "We heard loud and clear from some folks that they simply prefer their olive oil in glass. And we delivered." After years of development, Graza wanted to ensure that the new glass bottles maintain the brand's identity, leading them to custom-mold their products uniquely.

Commitment to Quality and Accessibility

Graza's mission revolves around making high-quality olive oil accessible to all. The brand is dedicated to offering the same fresh, single-origin olive oil in this new glass format without sacrificing quality. Whether users prefer to squeeze from the bottle or pour directly, the integrity of the product remains steadfast—always made from 100% olives, single-origin, and single-varietal.

The introduction of glass bottles forms part of Graza's ongoing commitment to innovation. This move is in line with other recent product launches, including nitrogen-sealed refill cans and a high-heat cooking oil called Frizzle, demonstrating Graza's versatility and adaptability in meeting consumer needs.

Market Recognition and Growth

Graza's innovation strategy has proven successful as the brand has risen to prominence within the olive oil segment, becoming the fifth-largest olive oil brand in the U.S. in just three years. Despite the competitive landscape, Graza has led in sales velocity across the category, showcasing its thriving presence in a crowded market.

The pricing for the new glass bottles reflects their premium nature, with Sizzle retailing at $19.99 and Drizzle at $22.99. Consumers can also enjoy a bundled offer for both bottles for $42.98 exclusively at graza.co.

Written into the brand story is Graza’s commitment to bringing top-notch olive oils straight to home kitchens across the country. Graza aims for every user, whether a novice in the kitchen or a seasoned chef, to relish cooking with excellent olive oil for every meal.

For more details or to make a purchase, exploring Graza’s offerings on their official site at graza.co is encouraged. The company prides itself on fostering a community that appreciates quality cooking oils, supported by active engagement on platforms like Instagram, where they continue to share their journey and tips with fans.

Conclusion

With the launch of their glass bottles, Graza not only reaffirms its position as an innovator in the olive oil market but also enhances user experience by offering new, sustainable packaging solutions. As consumers become increasingly eco-conscious, Graza meets the demand with these stylish yet practical bottles, ensuring delightful cooking experiences for every type of home chef.

A new chapter begins for Graza, one that embodies fresh flavors, usability, and eco-friendliness, thus inviting olive oil enthusiasts to make the most of their culinary adventures.