Exciting Collaboration Between Subway and Happidanbui Launches "Hapi Sub Summer!" Campaign

An Unforgettable Summer Collaboration: Subway x Happidanbui

Get ready for an exciting summer as Subway announces its first collaboration with the beloved character unit, Happidanbui! Starting July 8, 2026, this partnership brings together Subway's popular sandwiches and exclusive original merchandise, creating a joyful in-store campaign titled "Hapi Sub Summer!"

The campaign will launch at all Subway locations across Japan (with some exceptions, such as leisure facilities). Customers can enjoy a special set featuring two of Subway's tasty regular menu items along with exclusive merchandise only available through this collaboration. The unique offerings include items like the "Happidanbui Original Goods Set (Random): Sandwich, Potato, and S Drink Set."

In the first phase of the campaign, customers can look forward to receiving an acrylic keychain (available in four different designs) with their purchase, creating a fun collectible element for fans of the character unit.

Campaign Highlights

- Duration: July 8, 2026, to August 31, 2026.
- Participating Locations: All Subway restaurants (excluding select leisure facility outlets).
- Featured Sandwich Sets:

- Happidanbui Set A: Ebi-tama Combo (with Potato & S Drink)
- Happidanbui Set B: BLT Combo (with Potato & S Drink)
- Happidanbui Set C: Salad Chicken Combo (with Potato & S Drink)
Each set is priced at 1,120 yen (including tax).

Original Merchandise Details

For every qualifying sandwich set purchased, customers will receive one random acrylic keychain featuring a unique design from the Happidanbui collaboration. Note that the selection is random and specific designs cannot be chosen. Hurry in, as each store’s exclusive merchandise is available until supplies last!

Sandwich Details

Here’s a closer look at the delicious sandwiches featured in this special offer:

1. Ebi-tama

- Calories: 321 kcal
- Carbs: 36.5g
- Recommended Dressing: Chipotle Sauce

This delightful option combines egg salad and shrimp, finished with a smoky and spicy chipotle sauce.

2. BLT

- Calories: 335 kcal
- Carbs: 39.0g
- Recommended Dressing: Caesar Dressing

A classic combining the rich flavors of smoky pork belly bacon with a spiced semi-dried sausage.

3. Salad Chicken

- Calories: 281 kcal
- Carbs: 40.8g
- Recommended Dressing: Honey Mustard

This sandwich features light salad chicken, balanced with sweet honey and tangy mustard flavors.

How to Purchase

The "Hapi Sub Summer!" campaign allows customers to purchase a maximum of two sets per transaction, available exclusively at the store counter (mobile orders and deliveries are not included). Keep in mind that the original merchandise will only be available while supplies last, so customers are advised to act quickly.

Exciting Future Announcements

Looking ahead, there are plans for a follow-up campaign, with further details to be shared soon. Fans of Subway and Happidanbui should stay tuned for more delightful surprises!

Founded in 1965 in Connecticut, USA, Subway quickly grew into a global sandwich chain and has expanded its delicious offerings to over 100 countries. In Japan, it continues to provide fresh, customized sandwiches made with high-quality ingredients.

About Happidanbui

Happidanbui is a unique character unit from Sanrio featuring six charming characters: Pochacco, Tuxedo Sam, Kerokerokeroppi, Bad Badtz-Maru, Hangyodon, and Pekkle. All embody joy and teamwork under the motto, "Everything is 'daijoubu' when we are together!"

This summer collaboration between Subway and Happidanbui is sure to bring a smile to all customers. Don't miss out on this opportunity to enjoy delicious sandwiches and collect exclusive goodies!