Introducing LINNÉ's Innovative Sake '800'
In recent developments, LINNÉ, headquartered in Kyoto, has unveiled its groundbreaking sake brand, '800' (Yao), to the public. This launch comes after a successful crowdfunding campaign that raised over 11 million yen, significantly exceeding the initial goal of 1 million yen. This accomplishment showcases the keen interest and demand for innovative sake in a rapidly evolving market.
Founded by Shoya Imai, LINNÉ aspires to widen the cultural horizon of food and beverages globally, starting from the traditional craft of sake brewing. Their first brand, '800', embodies the concept of 'Brewing Differences,' incorporating unconventional ingredients such as barley, buckwheat, and sweet potatoes into the traditional sake process.
Sake '800' - A New Perspective on Brewing
The product line includes 4 distinct varieties, featuring both the unique grain-based options and the standard rice koji sake. Initially released to backers in late 2023, '800' has garnered substantial attention from sake enthusiasts and those interested in culinary innovation.
Launch Details
Starting April 10, 2025, two varieties of '800' — the buckwheat and rice koji versions — became available for purchase nationwide by restaurants and liquor vendors. Early buyers can explore these unique offerings, with some liquor stores already carrying the product. The detailed product descriptions are as follows:
Product Overview
Name: 800 Buckwheat (Yao Soba)
Type: Mixed liquor
Volume: 500 ml
Alcohol Content: 15%
Ingredients: Rice (produced in Niigata), buckwheat koji, and sake lees shochu
Brewing Facility: Abe Shuzo (Kashiwazaki City, Niigata Prefecture)
Suggested Retail Price: 4,500 yen (excluding tax)
Shoya's Remarks: "By producing sake from buckwheat, which is grown worldwide, we aim to highlight the potential of buckwheat as a key ingredient in sake, even in regions where rice farming is impractical. This philosophy drives us to create a flagship beverage that intertwines brewing techniques for the future. What we offer is a balanced flavor that marries the clear sweetness brought out by the yellow koji, with the rich aroma of buckwheat. At room temperature, it has a refined taste, whereas warming it produces a creamy texture reminiscent of buckwheat broth."
Product Overview
Name: 800 Rice (Yao Kome)
Type: Junmai sake
Volume: 500 ml
Alcohol Content: 16%
Ingredients: Rice (produced in Niigata), rice koji, and sake lees shochu
Brewing Facility: Abe Shuzo (Kashiwazaki City, Niigata Prefecture)
Suggested Retail Price: 3,900 yen (excluding tax)
Shoya's Remarks: "This sake embodies a return to our roots by focusing solely on rice while also redefining its value. By pursuing advancements in sake technology, we incorporated white koji entirely in the brewing process, yielding a refreshing acidity. To enhance precision, we used a portion of shochu in the brewing water, merging characteristics of both brewed and distilled spirits for a unique finish. It also has great aging potential."
Where to Buy
Customers can find '800' in select outlets. Below are some of the listed locations:
Tokyo: Hakko Department, Setagaya-ku,
Location Map
Kyoto: Kobayashi Sake Store, Nakagyo-ku,
Location Map
This list will be regularly updated, and the latest information can be found on LINNÉ's page.
Brand Philosophy - '800' (Yao)
The brand name '800' draws inspiration from the concept of 'Yaoyorozu' (万物の数の多い), representing the limitless potential born from fermenting various natural materials. The goal is to extend the definition of sake through cross-botanical practices.
Collaborating for the Future
LINNÉ actively seeks collaboration with culinary professionals globally to broaden the scope of sake and promote exports. As part of their mission, they invite inquiries from restaurant owners and liquor vendors eager to partner.
LINNÉ Corporation Overview
LINNÉ operates as a fermentation collective, merging natural resources and culture into innovative beverage creations. With a supportive community of diverse specialists, they emphasize creativity and the exploration of new taste landscapes.
Conclusion
In conclusion, LINNÉ’s commitment to innovation in sake brewing, demonstrated through the launch of '800', marks a significant step forward in the world of traditional beverages. For more updates on future product releases and events, consider subscribing to their official newsletter.
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