McCollum Heritage 91 Strengthens Its Market Presence with New Partnerships

McCollum Heritage 91 Expands Distribution Network

McCollum Heritage 91, a family-oriented winery situated in Oregon, is excited to announce its recent strategic partnerships aimed at amplifying their distribution reach across the United States. Initially founded by CJ and Elise McCollum, the winery reflects their vision of creating exceptional wines that bring people together and celebrate community values.

Founded in 2020, McCollum Heritage 91 has quickly established itself by producing a selection of fine wines, including Pinot Noir, Chardonnay, Rosé, and Blanc de Blancs. The couple's journey into wine began during CJ's tenure with the Portland Trail Blazers, where Elise introduced him to the captivating world of Oregon's vineyards. This partnership has blossomed into a long-term vision of crafting wines that mirror their dedication to quality, authenticity, and family legacy.

On November 1, 2025, McCollum Heritage 91 announced its collaboration with distribution giants such as Vinifera Wine Marketing, Breakthru Beverage Group, RNDC, and LibDib. This strategic move will enable the winery's offerings to be available in key states including California, Pennsylvania, Texas, Florida, Washington, D.C., and New York. Previously, McCollum Heritage 91 had a more concentrated reach, primarily in Oregon and Washington, making this expansion a significant milestone in their growth journey.

The collaboration with Vinifera Wine Marketing, a firm renowned for supporting sustainable, family-owned wineries for over 40 years, aligns perfectly with McCollum Heritage 91's ethos of environmental stewardship and community commitment. As all the vineyards managed by McCollum Heritage 91 are certified under the LIVE program (Low Input Viticulture and Enology), this partnership reinforces their shared commitment to sustainable wine production.

In Pennsylvania, Breakthru Beverage Group will serve to represent the winery, leveraging its extensive experience in the premium wine distribution domain. On the other hand, RNDC will cover Texas, offering a rich legacy in connecting wine and spirits producers to various retailers across the nation, and extending the presence of McCollum’s exceptional wines in key markets.

Furthermore, through LibDib, a modern digital platform that facilitates independent wine producers in reaching buyers, McCollum Heritage 91 will also begin distribution in New York, Washington, D.C., and Florida. This approach not only allows for a more robust presence on the East Coast but also introduces McCollum's wines to new and diverse communities of enthusiasts eager to explore premium Oregon varietals.

CJ McCollum, co-founder, expressed his excitement about these partnerships: "Our goal has always been to craft wines that connect people and places. From the vineyard to the glass, every bottle reflects our family's values of warmth, respect for the land, and a genuine love for the craft. Partnering with distributors who share that vision allows us to grow while staying true to who we are."

McCollum Heritage 91 continues to embody a harmonious blend of tradition and innovation, with 56 acres of their estate planted with Pinot Noir and Chardonnay in the Yamhill-Carlton AVA. As they navigate through their growth, they remain committed to producing estate wines that reflect their passion for the region and its rich winemaking heritage. CJ and Elise McCollum's objective extends beyond just creating wine; they aspire to leave a lasting legacy for their children, intertwining their family narrative with the land's story.

For wine lovers interested in discovering the diverse offerings of McCollum Heritage 91, more information can be found by visiting their website at mccollumheritage91.com. Additionally, they welcome any interested distributors looking to expand market opportunities by reaching out through their official contact avenues.