#Japan #Tokyo #MEDIHEAL #Workman #XShelter

WORKMAN EXPO 2025 Autumn/Winter: A Sneak Peek into the Future of Workwear

On September 1st, 2025, WORKMAN, Japan's renowned workwear company, is set to unveil its latest collection at the highly anticipated WORKMAN EXPO 2025 Autumn/Winter event. This year’s expo promises to be a landmark occasion, taking place in Hall E1 and E2 at the International Forum in Yurakucho, with a staggering venue size of 5,000 square meters, making it the largest standalone apparel exhibition in Japan. The event is expected to draw significant attention, hosting around 100 media representatives and over 500 influencers, all eager to explore the innovative offerings that WORKMAN has in store.

Climate Change and Innovative Solutions

Thematic Categories of the Expo

The overarching theme for the expo will be focused on “Increasing Production of Climate Change & Global Warming Countermeasure Products.” This ambitious initiative underscores WORKMAN's commitment to sustainable practices and consumer health, featuring six distinct categories to explore. Three standout booths that attendees should look forward to include:

1. Recovery Wear Booth Featuring MEDIHEAL®

The MEDIHEAL® booth is generating buzz with its ever-affordable recovery wear designed to assist in fatigue recovery. These garments are classified as “general medical devices,” aimed primarily at enhancing blood circulation with far-infrared technology to alleviate fatigue and muscle stiffness. With a remarkable history of over 1.7 million sales since 2021, WORKMAN is able to offer these items starting at only 3,800 yen, making them accessible to a broader customer base.

Moreover, the expo will present a groundbreaking offering: a line of recovery bedding items, the first in Japan to fall within the price range of 1,000 yen. Attendees will have the opportunity to experience these products firsthand in specially arranged bedding setups.

Additionally, the booth will host a talk show featuring a popular male talent who has become a brand ambassador for MEDIHEAL®, discussing the importance of relaxation and recovery wear from a personal perspective.

2. XShelter Experience Zone

Participants will also experience the “Wearable Insulation,” XShelter, in an immersive setup that simulates extreme weather conditions. Visitors will have the unique chance to step into a -25℃ frozen environment, allowing them to truly witness the effectiveness of XShelter materials that block out external temperatures. The demonstration will also include experiences of sudden heat and rain, reflecting the unpredictable nature of climate change.

With the introduction of their new insulation material, XShelter Insulation β, WORKMAN aims to provide optimal thermal comfort even in fluctuating temperatures, promising to address consumer concerns on appropriate clothing for drastically varying weather.

3. Workman Colors Section for All Genders

Expanding their offerings, the Workman Colors section will showcase approximately 200 items focusing on comfortable casual clothing suitable for both men and women. Since launching in February, this new concept has already garnered much attention, with 32 stores currently available nationwide.

The section will feature trendy outfits, including a range of products aimed at “Winter Warming” solutions, like lightweight insulative innerwear. Notable will be the re-introduction of the popular “Mothers” series backpacks and tote bags, designed especially for busy parents. Customers can take part in a fun shopping experience, assembling head-to-toe outfits within a 10,000 yen budget.

Additional Highlights

Along with these three featured areas, attendees can explore various corners dedicated to outdoor and rainy weather gear, expanding the resilience of WORKMAN's offerings. The expo will also showcase a doubled range of items in the men’s and women’s innerwear categories and a special collaboration zone highlighting partnerships with magazines, current students, and popular anime.

Conclusion

The WORKMAN EXPO 2025 Autumn/Winter event stands as a pioneering platform for innovative apparel geared towards responding to climate challenges and enhancing human performance and comfort. This filled-to-the brim event not only emphasizes WORKMAN's dedication to sustainability but also celebrates the evolving landscape of the apparel industry.