#Japan #Tokyo #Yona Yona #ASAMA BOYA #Hazy IPA

ASAMA BOYA: A Collaboration Craft Beer to Savor

Introduction

In an exciting collaboration that combines the best of two renowned breweries, Yona Yona Beer Works and Black Tide Brewing have launched a limited-edition craft beer called ASAMA BOYA. This exceptional Hazy IPA takes advantage of the unique styles and philosophies of both breweries, inviting beer enthusiasts to indulge in a flavor experience that’s hard to resist.

The Birth of ASAMA BOYA

Crafted as a collaboration between Yona Yona Beer Works, headquartered in Shinjuku, Tokyo, and Black Tide Brewing from Kesennuma, Miyagi, ASAMA BOYA is a product of teamwork and innovation. Using the foundational elements of BLACK TIDE’s flagship beer, Hoya Boya, Yona Yona’s brewers contributed their own interpretations, leading to a beer that beautifully reflects the strengths of both breweries.

During the brewing process, the brewers from both establishments actively engaged in discussions, making on-the-spot adjustments to the brewing techniques. This back-and-forth collaboration not only ensured precision but also created a dynamic harmony that is characteristic of collaborative brewing.

Flavor Profile

ASAMA BOYA stands out with its tropical fruit aroma, complemented by soft notes reminiscent of peach and apricot. With a refreshing hint of citrus, this Hazy IPA invites drinkers to experience a complex yet harmonious blend of fruity fragrances.

The smooth mouthfeel, achieved through balanced bitterness, allows for a delightful tasting experience from start to finish. The vibrant freshness, coupled with juiciness, makes it an ideal companion to enjoy alongside good company or your favorite meal.

Availability and Pricing

This exclusive Hazy IPA will be available at Yona Yona Beer Works, with an early tapping at the Ebisu East Entrance location on January 24, 2026, and across all locations starting January 25, 2026. The pricing structure is designed to accommodate various preferences:

• - Small: ¥1,000
• - Regular: ¥1,400
• - Pint: ¥1,750

Note: All prices include tax, and availability is subject to product exhaustion.

Easy Reservations with Club Wonder

Yona Yona Beer Works offers a seamless reservation process through “Club Wonder.” Membership is free, allowing customers to easily make reservations via smartphone and earn points with every visit. These points can be exchanged for digital gift cards. Additionally, as members visit more frequently, their status improves, unlocking various exclusive benefits.

About Yona Yona Beer Works

Since its first location opened in Akasaka Mitsuke in 2013, Yona Yona Beer Works has become the official beer restaurant for Yona Yona Ale, showcasing a wide selection of draft beers from Yaho Brewing. Today, it operates six locations across Tokyo, featuring a culinary menu that pairs excellently with craft beers, including roast chicken, craft sausages, and fresh seasonal vegetables sourced from contract farmers.

Future plans include the opening of YONA YONA TOKYO BREWERY in March 2026, a unique brewery restaurant concept located in Shinagawa Intercity where visitors can enjoy freshly brewed beer alongside expertly paired dishes in a captivating atmosphere.

About the Breweries

Yaho Brewing

Operating under the mantra of “Bringing flavor to beer, bringing happiness to life,” Yaho Brewing is dedicated to enriching Japanese beer culture with high-quality, diverse, and flavorful craft beers. Their flagship product, Yona Yona Ale, is celebrated as one of Japan’s finest craft beers, and the brewery continually strives to create even more delightful brews.

For more information, visit Yaho Brewing.

Black Tide Brewing

Established in 2020 in Kesennuma, Miyagi, Black Tide Brewing prides itself on producing quality beers in the region. Their motto, “BREWED WITH PRIDE IN KESENNUMA,” underscores their commitment to crafting impeccable beers for locals to take pride in. More details can be found on their website.

Wonder Table Inc.

Wonder Table operates a diverse range of restaurants both domestically and internationally, featuring cuisine hubs like Moo Moo Paradise and Yona Yona Beer Works. Their commitment to quality extends beyond craft beers into their sourced produce and overall dining experience.

For more detailed offerings, check their website at Wonder Table.