#USA #San Diego #OAN #DIRECTV #AWE

DIRECTV and Herring Networks Join Forces

In a significant development within the advertising sector, Herring Networks, the parent company of One America News Network (OAN) and A Wealth of Entertainment (AWE), has officially announced an exclusive partnership with DIRECTV Advertising. This collaboration empowers DIRECTV Advertising to act as the sole third-party sales and marketing agent for Herring Networks' U.S. advertising inventory, effective immediately.

Enhancing Advertising Capabilities

This new agreement is poised to greatly benefit Herring Networks, which includes leveraging the extensive resources and expertise of DIRECTV Advertising. By combining efforts, they aim to offer comprehensive advertising opportunities across a wide array of distribution platforms, including connected TVs, traditional and virtual Multi-Channel Video Programming Distributors (MVPDs), and over-the-air broadcasters. The strategic alignment with DIRECTV is expected to provide the clarity and effectiveness needed for brands to maximize their advertising reach through targeted ad placements.

Charles Herring, President of Herring Networks, emphasized, “This agreement underscores our commitment to best-in-class solutions, wherever our networks are available across the U.S. and beyond. MVPDs and virtual operators will benefit as we bring proficiency and professionalism to the marketplace.” The partnership aims to ensure that the advertising inventory of OAN and AWE is represented effectively and meets distributor expectations, thereby reinforcing the value of these networks in the advertising landscape.

Impact on Advertisers

From the perspective of advertisers, this collaboration is anticipated to open new channels for reaching audiences with tailored messaging. As Amy Leifer, the chief advertising sales officer for DIRECTV, shared, “We’re pleased to bring our expertise to Herring Networks. This agreement supports continued growth while providing advertisers with more scalable options that deliver meaningful results.” The enhanced presence of Herring Networks in the advertising realm is expected to empower brands to engage their target audiences more effectively, translating into better ad performance and investment returns.

About OAN and AWE

To understand the backdrop of this partnership, a brief overview of the networks involved is essential. OAN, which launched on July 4, 2013, has positioned itself as a credible source for U.S. and international news, operating extensively through its news bureaus located in Washington, D.C., and California. The network prides itself on being an independent news provider, delivering 24/7 content alongside utilizing external sources like the Associated Press and Reuters. With sixteen hours of live news each weekday and various prime-time shows, OAN maintains a robust broadcasting schedule.

On the other hand, AWE, introduced in 2004, pioneers themed high-definition channels, focusing on original programming that immerses viewers in vicarious living experiences, showcasing extravagant travel destinations, luxury automobiles, and stunning homes. Together, these networks bring a distinct flavor to television programming, enhancing their appeal to a broad audience.

Conclusion

The strategic alliance between DIRECTV and Herring Networks marks a significant evolution in their advertising approach, designed to capitalize on existing resources and expertise. It not only proposes a stronger foothold for both entities within the competitive advertising landscape but also aims to deliver greater value to advertisers and audiences alike. As this partnership unfolds, it is anticipated to set a precedent in the industry, demonstrating the efficacy of collaboration in achieving greater business outcomes.