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Enjoy an Ethical Winter with Lumine's Latest Initiatives

This winter, Lumine is launching its exciting third installment of the Ethicarnival, a fresh approach to seasonal sales that promotes joy in shopping through the lens of sustainability and ethical choices. Beginning on January 2, 2026, this campaign redefines what it means to shop during the seasonal sale, moving away from mere discount-driven promotions towards an enriched shopping experience centered on enjoyment and ethical awareness.

The Evolution of Shopping

Lumine has identified significant issues within traditional sales structures that involve mass production leading to excessive discounts and harmful waste. In light of increased global consciousness surrounding sustainability, customers have started to demand a thoughtful shopping experience — one that emphasizes the quality of products and meaningful engagements rather than just price slashing. This paradigm shift has inspired Lumine's latest initiative, promising a seasonal celebration that fully embraces the joy of winter.

A Winter Fair of Circularity

The 2024 Ethicarnival revolves around the theme of "circularity"—encouraging participants to engage in winter shopping in a delightful, ethical manner. Among the highlights of this year's event is the Cosme Upcycle Campaign, a flagship program allowing visitors to experience the recycling of cosmetics. This campaign invites attendees to bring in unused cosmetics in exchange for shopping vouchers, making an impactful difference in reducing waste while providing substantial rewards.

In addition, the Lumine Sister Gacha makes its debut this year, adding an element of excitement for participants. Further engaging activities include markets focused on reducing food waste and seasonal eating, and the anewloop program geared towards clothing reuse and recycling.

Exciting Content Across Lumine's Venues

The Ethicarnival isn't just a collection of events—it’s a community experience spanning all Lumine locations, featuring various special initiatives:

FASHION REUSE at Lumine Ikebukuro

Date: January 11 - 17, 2026
Location: 1F Atrium
Highlight: A pop-up featuring archive apparel, including unique items once styled by shop stylists from the ADAM ET ROPE’ brand, available at exceptional prices.

UPCYCLE in Newman's Shinjuku

Date: January 9 - 12, 2026
Location: Next to Blue Bottle Coffee, 1F
Experience: Engage with brands in the second installment of LOOPLAY, a thrilling marketplace offering vintage and ethically produced items, including unique art, accessories, and fashion.

FOOD CYCLE at Lumine Kitasenju

Date: Throughout the carnival period
Explore engaging activities that highlight local seasonal products aimed at reducing food waste—like specially priced baked goods and unique tasting events.

LOCAL Initiatives at Lumine Tachikawa

Date: January 17, 2026
Engage in a hands-on nuka pickling workshop using locally sourced vegetables, designed to introduce participants to healthy fermentation practices while highlighting Tachikawa's agricultural bounty.

New Experiences at Newman Takanawa

This year, Newman Takanawa will host interactive exhibits and workshops focusing on sustainability, featuring areas where brands like Urban Research engage in collective learning experiences with the community.

The Cosmetic Upcycle Campaign

Building on the success of earlier installments, the upcycle campaign will now operate across 13 locations where visitors can exchange unwanted cosmetics for shopping vouchers. Used products will be transformed into new materials by the innovative company SminkArt, significantly reducing waste while contributing to ecological responsibility.

Exclusive Merchandise Featuring Lumine's Icon - Lumine Sister

Lumine will also unveil special collaboration items with the popular character Lumine Sister, offering unique goods that can only be found at this event.

A Cycle of Renewal and Joy

Lumine's comprehensive approach to shopping this winter transcends the traditional sale, creating a festival atmosphere around ethical consumerism. At Lumine & Newman venues, everyone can find something special while engaging in sustainable practices that benefit the environment. Mark your calendars for the Ethicarnival—your chance to enjoy and share in an ethical winter celebration, one shopping experience at a time!

For more details, including a list of participating brands and activities, visit the special site: Ethicarnival, launching December 26, 2025.