#AI Technology #Social Media #Archaic

Archaic Introduces AI Tool to Combat Stealth Marketing

In the fast-evolving world of digital marketing, ensuring compliance with advertising standards is becoming increasingly critical. Archaic Inc., headquartered in Shibuya, Tokyo, has recently announced a significant enhancement to its existing Ad Check AI. This new feature, dubbed "SNS Cross-Platform Stealth Marketing Detection," aims to proactively eliminate issues related to stealth marketing (or "stealthy promotions") that can often escape the notice of traditional oversight methods.

Addressing the Need for Transparency in Marketing

Influencer marketing has become a cornerstone of promotional strategies for many businesses, and for good reason. However, it also presents challenges related to transparency and consumer awareness. In October 2023, Japan's revised Act Against Unjustifiable Premiums and Misleading Advertisements took effect, intensifying the spotlight on the issue of stealth marketing. Companies now bear a heightened responsibility to manage not just the content of their ads but also the way they are perceived by consumers.

Many organizations find themselves overwhelmed by the complexities of monitoring multiple social media platforms. The inability to effectively check for advertising tags such as #PR and #advertisement can result in unnecessary reputation risks and administrative guidance from authorities.

How the New AI Feature Works

The newly integrated feature allows company representatives to simply input designated promotional hashtags (like `#productname` or `#campaignname`) into the management interface. From there, the AI autonomously collects and analyzes posts across platforms like X (formerly Twitter) and Instagram. This system evaluates whether the necessary advertising disclosures are present.

With this functionality, users can:

• - Automatically aggregate all posts related to their specified hashtags.
• - Use AI to determine the presence or absence of advertising disclosures like #PR and #advertisement.
• - Quickly visualize a list of inappropriate posts and their correction status.

This automation reduces manual verification processes that were previously labor-intensive, enabling a streamlined approach to compliance management.

Benefits of the New Feature

Integrated within the existing Ad Check AI interface, this feature offers several key benefits:

• - Eliminates the need to switch between different tools, thus enhancing usability.
• - Reduces the operational burden on personnel by up to 90%, allowing for more efficient resource allocation.
• - Facilitates straightforward compliance documentation for both internal and external stakeholders, supporting risk management, operational efficiency, and brand protection.

Commitment to a Healthy Digital Advertising Environment

As Archaic's CEO, Jun Yokoyama, stated, “The most dangerous type of advertising is the one that goes unnoticed. For this reason, the introduction of automated checks through AI is now essential.