#Japan #Tokyo #Hajime Construction #Family Bonds #Just Right Home

Celebrating Family Bonds in Hajime Construction's Latest TV Commercial

Hajime Construction Co., Ltd., a leader in residential construction and a key company under the Iida Group Holdings, is launching a new television commercial on August 7, 2025. This tailored commercial, titled "The House Where Love Grows," is set to captivate audiences across the country by expressing the core values the company stands for, all centered around the concept of a "just right home."

The Concept Behind the Campaign

This television commercial goes beyond mere visuals; it encapsulates the essence of familial love and growth within the walls of a home. The narrative is driven by a time-lapse story, representing a family's journey through significant milestones. The unique storytelling method allows it to resonate with viewers of all ages, fostering a sense of nostalgia and connection.

Using a creatively designed photo frame shaped like a house, the ad presents snapshots of cherished family memories. It begins with a touching scene where an older brother admires his newborn sibling—a poignant moment marking the beginning of their journey as a family.

Then, as time passes, viewers witness the brother and his now-growing sibling engaging in the joys of cooking together, capturing their shared experiences. The ad takes an emotional turn when the brothers welcome a new family member, a puppy named Pero-Taro, highlighting the joy of expanding family ties.

But it doesn't shy away from reality. The commercial artfully juxtaposes moments of joy with challenges, illustrating the older brother's tears after losing a soccer match, showcasing resilience and growth through life's ups and downs. This layered storytelling culminates in a scene filled with smiles, where the family poses for a happy photograph in their living room, surrounded by a collection of their treasured memories prominently displayed around the house frame.

The concluding tagline, "A just right home is a house where love grows," resonates deeply, affirming that true comfort and belonging come from cherishing both joyful and challenging moments together as a family. This message emphasizes that a home is more than just walls—it's a nurturing environment where bonds are strengthened through shared experiences.

Creative Team Behind the Commercial

The production of this heartwarming commercial involved a talented team:

• - SCD/AD: Kumiko Ashikawa
• - CD/PL/CW: Tomoki Kadokawa
• - AE: Koji Yamaguchi
• - EPR: Hirokazu Ozaki
• - PR: Nobuyoshi Ouchi
• - PM: Kento Yamada
• - DR: Yoshihiro Takemoto
• - Cinematography: Toshiya Narukami
• - Lighting: Yuichi Kato
• - Stylist/Makeup: Kazuko Kogure
• - Culinary: Mayuko Yamane
• - Casting: Koko Takahashi
• - Editing: Ryu Ogata
• - MA: Kanako Kawase
• - Music: Yusuke Kasaki
• - DIT: Hiroyuki Watanabe

This collaboration reflects a harmonious blend of creativity and passion, aimed at creating a commercial that speaks to the hearts of families everywhere.

About Hajime Construction

Based in Toshima, Tokyo, Hajime Construction was established on February 13, 1967. Under the leadership of CEO Tadami Horiguchi, the company prides itself on delivering various construction services—from ready-built homes and condominiums to custom-built houses and renovations. Their commitment to fostering family connections and creating spaces that nurture love truly sets them apart in the residential market.

To witness this beautifully crafted commercial and get a glimpse of the heartfelt stories it portrays, you can watch it on YouTube.

Hajime Construction's latest television ad wonderfully illustrates how homes are not just about physical structures; they are about the experiences, love, and memories shared within them.