#Japan #Shibuya #Subscline #Meta API #Marketing CRM

Subscline's New Feature: Meta Ads Conversion API Integration

Subscline, headquartered in Shibuya, Tokyo, has officially launched a new feature that integrates Meta’s Ads Conversion API into its LINE Marketing CRM, enabling businesses to communicate LINE user behavior directly to Meta ads through server-side tracking. This advancement provides optimal solutions for companies needing simultaneous linkage with multiple Meta Pixel IDs, proving beneficial for advertisers, AB testing, and various departments.

Background and Features of Meta Ads Integration

1. Improved Conversion Measurement Accuracy

In light of heightened privacy protections following iOS 14 and new browser tracking regulations, traditional browser-based tracking methods have become less reliable for accurately measuring ad performance. Subscline’s Meta Ads Conversion API integration allows for the direct transmission of conversion data from the server side, facilitating more accurate advertisement effectiveness assessments.

2. Support for Multiple Meta Pixel IDs

Many businesses run separate pixels across different brands or divisions. Subscline enables users to configure postback notifications for multiple Pixel IDs from a single action, making it significantly easier to evaluate performance by department, brand, or agency.

Use Case: Conducting AB Tests

By assigning different pixel IDs to each advertisement pattern or landing page, businesses can accurately measure AB test results and quickly identify the best-performing variations.

Use Case: Brand and Department Analysis

When managing advertisements for multiple brands or agencies under the same official LINE account, Subscline allows for sales data, friend additions, and purchase behavior to be measured by each pixel ID without mixing data, fostering better management.

3. Maximizing Effectiveness through LINE Traffic and Meta Ads

Subscline tracks various actions on LINE, such as friend additions, message receptions, member registrations, product purchases, and reservation applications. Transmitting this real conversion data to Meta ads can lead to improved targeting accuracy, lower customer acquisition costs (CPA), and ultimately better return on ad spend (ROAS).

Benefits of the New Feature

• - Accurate Conversion Measurement: Even in environments where browser tracking is often blocked, server-side data collection ensures precise conversion measurement, enabling better evaluations of ad performance.
• - Simultaneous Integration of Multiple Pixel IDs: This is particularly advantageous when companies want to differentiate pixel IDs based on varied uses, supporting efficient operations.
• - Optimization of Advertising Effects: By providing accurate conversion data back to the advertising platform, Meta's machine learning algorithms can be optimized, directly contributing to improved outcomes.
• - Cost Reduction in Operations: Simple postback settings within Subscline eliminate the need for complex server-side implementations in-house or with agencies.

Specific Application Scenarios

Example 1: E-commerce Business Managing Fashion Brands A and B

An e-commerce operator managing fashion brands A and B runs Meta ads with different pixel IDs for each brand. By implementing Subscline, they can oversee all actions from friend acquisition in LINE to product purchases. Notification of conversion data is sent to the respective pixel IDs for A and B, allowing for accurate assessment of advertising ROI.

Example 2: Advertising via Multiple Agencies

For product A, an advertiser uses agencies X and Y with distinct pixel IDs. By configuring postback settings within Subscline, they can easily determine the source of the traffic and send notifications to the corresponding pixel ID only. This enables performance aggregation by ad and agency, providing clear visibility into operational effectiveness and enabling detailed PDCA cycles.

In Conclusion

Subscline's integration of the Meta Ads Conversion API allows for precise tracking of diverse actions on LINE, including friend additions, purchases, and reservations, while simultaneously linking that outcome information to multiple Meta Pixel IDs. This capability enhances accuracy in measuring advertising effectiveness and consolidates management for different brands and agencies. Moving forward, Subscline aims to strengthen partnerships with various advertising platforms, including Google Ads and Meta Ads, to support marketing initiatives with greater efficiency and precision.

About Subscline

Elevate Your LTV with Subscline! Subscline is an all-in-one marketing CRM that streamlines user acquisition to payment processes via LINE, covering everything from friend additions to purchases and applications in one comprehensive solution.

By employing Subscline, users can intuitively purchase and enroll in services on the LINE official account. Additionally, business owners can enjoy unified management of customer data alongside actionable marketing strategies that leverage customer insights and purchasing information through LINE.

Benefits of Adopting Subscline

• - Implement in as little as 0 days
• - Seamless integration of subscription payments, e-commerce orders, and application bookings within the LINE official account
• - Optimization of ad performance and effective marketing through precise tracking

In summary, Subscline strengthens marketing strategies and fosters sustained relationships with consumers.

For inquiries about the Subscline marketing CRM platform or consultation on implementation, please contact us at:

MAIL: [email protected]
TEL: 03-6555-4234
URL: https://subscline.com/lp/2024/

Company Overview

• - Company Name: Subscline, Inc.
• - Location: 3F, YAZAWA Building, 3-1-9 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan
• - Established: March 24, 2022
• - CEO: Katsuki Ishikawa
• - Business Activities: Development of the “Subscline” system, planning and development of subscription products, promotional support for menu creation, public relations, and consulting on customer acquisition strategies
• - Corporate Website: https://subscline.com/