Sugar Butter Tree Launches First Ever Fresh Butter Sandwich at Daimaru Tokyo

Introducing the Exclusive Fresh Butter Sandwich

For the first time ever, the renowned butter cereal sweets brand, Sugar Butter Tree, is introducing its highly anticipated Fresh Butter Sandwich. This delightful treat will be available at Daimaru Tokyo from November 12 to December 11, 2025. Fans and chocolate lovers alike, prepare yourself for a sweet festive surprise!

Originally founded in 2010 and celebrating its 15th anniversary this year, Sugar Butter Tree has rapidly made a name for itself in the confectionery market. The Patisserie Sugar Butter Tree Fresh Butter Sandwich made waves upon its debut in Nagoya, quickly selling out on the first day. Now, it’s making its exclusive appearance in Tokyo, providing an opportunity for fans to indulge in this special creation.

The Essence of Luxury: A Taste Explosion

The motto of the Fresh Butter Sandwich is “Super Luxury.” With a focus on high-quality ingredients, this sandwich delivers an unparalleled milky flavor that is certain to bring joy to your taste buds. It features a rich, creamy butter filling made from the unique Milky White Chocolate formula, combined with fermented butter and 100% fresh cream from Hokkaido. The result is a luscious butter cream that melts delightfully in the mouth.

Complementing the rich filling is a crispy dough that enhances the sensory experience with its wonderful aroma of grains. The Fresh Butter Sandwich diverges from the traditional Sugar Butter Sandwich, offering a flaky, pastry-like texture that promises to be a feast for the senses. It’s a culinary innovation that places emphasis on both texture and flavor, making it a must-try for anyone in Tokyo this season.

Product Details

- Product Name: Patisserie Sugar Butter Tree Fresh Butter Sandwich (Fresh Confectionery)
- Price: 2,160 yen for five pieces (2,000 yen excluding tax)
- Availability: November 12, 2025 - December 11, 2025
- Sales Location: Sugar Butter Tree, Daimaru Tokyo Store
- Sales Hours: ① 10:00 AM ② 5:00 PM (Limited sales)

Please note: Limit of 2 pieces per person. Refrigeration required. Prices listed are reference retail prices.

About Sugar Butter Tree

Sugar Butter Tree was created under the patronage of Gin no Budo, one of Tokyo's leading confectionery brands. Since its inception, it has specialized in butter cereal sweets, employing an exclusive method of combining perfectly baked cereal dough with luxurious butter. The brand has continued to innovate and expand its offerings with seasonal variations and unwavering taste. Its flagship product, the Sugar Butter Sandwich, remains incredibly popular, and the introduction of the Fresh Butter Sandwich is set to elevate its reputation even further.

For more information, visit their official website: Sugar Butter Tree

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