BRINGGREEN & WAKEMAKE Collaborate with Squid Game for Exclusive K-beauty Launch
Exciting Collaboration Between K-beauty Brands and Squid Game
In a game-changing crossover, BRINGGREEN and WAKEMAKE, two prominent names in the K-beauty industry, have announced a collaboration with Netflix's hit series, Squid Game. This partnership aims to blend the world of beauty with the gripping narrative of the show, launching a special edition of products that pay homage to the series’ iconic elements. Products will roll out in January across nine countries, including South Korea, the United States, and Japan.
The collection is designed around popular character Young-hee, incorporating engaging product concepts like a dalgona lip balm that mirrors the show's infamous honeycomb challenge. This playful take not only enhances lip care but also invites users to partake in a nostalgic game experience. The collaborative offerings also include a palette themed around the dramatic Bloody Rose, richly inspired by the series’s emotional power.
With Squid Game experiencing immense success as the first Korean show to hold the number one spot on Netflix's
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