#Japan #Tokyo #consumer behavior #Fancrew #Osteopathic Clinic

Consumer Behavior Towards Osteopathic Clinics

In a recent consumer survey conducted by Fancrew, a company based in Tokyo that specializes in analyzing customer insights, significant insights were gathered regarding the visitations to osteopathic clinics. The study involved 943 members of the 'Fancrew' platform, examining both the reasons why individuals return to these clinics and the factors leading to their discontinuation after a single visit.

Survey Highlights

The results revealed that approximately 55% of respondents admitted to having visited an osteopathic clinic just once without returning. The primary reason for this was dissatisfaction with the effectiveness of treatments, which accounted for 57% of the feedback. This finding indicates a strong link between the effectiveness of the service provided and the likelihood of returning for further treatments.

Contrastingly, those who continued to visit the clinics cited treatment effectiveness as their leading reason, with a robust 62% of repeat customers affirming its importance. Other notable factors included compatibility with specific staff members, which accounted for 11%, outpacing considerations such as location (8%) and pricing (10%). Clearly, building relationships within the clinic is essential for securing loyal clients.

Pricing and Perception

Interestingly, the survey noted a nuanced view towards pricing. While over 60% of repeat visitors expressed satisfaction with current pricing structures, around 30% felt the treatments were on the expensive side yet continued to attend due to perceived benefits. This suggests a complex relationship between cost, value, and retention rates — if customers believe in the efficacy of the treatments, they may overlook higher costs. However, for those who do not experience tangible benefits, pricing becomes a significant reason for discontinuation, with nearly 40% of non-returning customers citing it as a burden.

Further Insights from the Survey

Beyond osteopathic clinics, the survey also gathered insights about what consumers value when selecting beauty salons and their frequency of visits. Overall, the survey comprised 38 questions aimed at digging deeper into the factors influencing repeat business in both sectors.

Methodology

The survey was conducted through internet research targeting general consumers registered with Fancrew, which boasts a user base of over 1.5 million across Japan. The data collection happened between November 19 and December 1, 2025, utilizing a response pool of 943 individuals comprising 207 men and 736 women. The exhaustive nature of the survey ensures comprehensive insights into consumer preferences and behaviors.

For businesses seeking to enhance their customer retention strategies, the findings from this study emphasize the importance of delivering effective treatments, fostering trust, and maintaining open lines of communication with clients. With consumer preferences shifting rapidly, prioritizing these core areas can provide a competitive edge in the healthcare market.

About Fancrew

Fancrew Inc., established in August 2004 and headquartered in Chiyoda, Tokyo, is dedicated to leveraging proprietary technology to analyze customer and employee feedback. This analysis supports various industry sectors by improving store operations, product development, and employee engagement. The company also runs the experiential information site 'Fancrew,' providing strategic marketing support through internet research and analytics.

For further details on this survey or to request comprehensive results, reach out to Fancrew's public relations department. Transparency in sharing these findings is vital for businesses aiming to understand and meet consumer expectations effectively.