#USA #Los Angeles #Houseplant #Seth Rogen #Ripple⁺ Home

An Innovative Collaboration between Seth Rogen and ripple⁺ Home

In an exciting new partnership, Seth Rogen, renowned actor and co-founder of lifestyle brand Houseplant, joins forces with ripple⁺ Home to introduce a one-of-a-kind co-branded scent collection. Officially launched on September 18, 2025, this collaboration seamlessly combines Rogen's bold design philosophy with ripple⁺'s expertise in the fragrance sector, offering enthusiasts an elevated aromatic experience like never before.

The Vision Behind the Collection

Both Houseplant and ripple⁺ Home stand dedicated to creating memorable experiences that celebrate craftsmanship and design. Rogen emphasizes the importance of scent in enhancing environments, stating, "With film and television, we don't have to give much thought to smell. But in the real world, smell is everything." This sentiment encapsulates the spirit of their collaboration, as they aim to create products that are as aesthetically pleasing as they are aromatic.

Featured Products in the Collection

The centerpiece of this collaboration is the Ash Scent Set, an exquisitely crafted kit that includes a hand-carved marble incense vessel. This statement piece not only serves as a decorative item but also enhances the sensory atmosphere of any space. The set is accompanied by 64 incense droplets, spread across four unique fragrances—each droplet offering over ten minutes of aromatic delight, totaling more than 640 minutes of indulgence.

The Scents Explained

• - Sweet Herb: This floral and mystical scent is crafted to inspire artistic energy, making it a perfect backdrop for creative endeavors.
• - Old Money Leather: With its rich, sophisticated undertones, this fragrance evokes a timeless sense of luxury.
• - Baked Goods: A warm and cozy blend reminiscent of freshly baked treats, creating an inviting environment in any home.
• - Rich Pine: An earthy scent that transports you to a serene forest, capturing nostalgia and tranquility.

For those on the go, the Droplets by Seth pack provides portability without compromising style. This sleek mini pack features 48 incense droplets and comes in a polished marbled glass holder, combining practicality with visual flair.

Redefining Aromatics in Your Home

Sam Lucie Beecham, co-founder of ripple⁺, expressed excitement about the partnership, noting, "Both brands are passionate about creating immersive experiences that celebrate detail and craftsmanship. With Houseplant, we're reshaping the way scent is experienced, not just as an accessory, but as a true statement piece for the spaces you love most."

This collaborative effort speaks to a growing trend where home fragrance is not merely an add-on but rather integral to the overall home experience. The ripple⁺ x Houseplant collection is designed to merge functionality and aesthetics, allowing users to enjoy a fuller and more enriching sensory experience.

Availability and Future Prospects

The ripple⁺ x Houseplant collection is now available for purchase exclusively on their respective websites—therippleco.com and houseplant.com—along with select global retailers, marking a significant moment for both brands. This launch could also signal a future of even more partnerships and innovative products as brands continue to explore the intersection of scent, design, and lifestyle.

As consumers become more attuned to the significance of their surroundings, collaborations like that of Seth Rogen and ripple⁺ Home pave the way for a future where scent is intricately woven into the fabric of our daily lives.

For updates, follow @therippleco, @theripplecohome, and @houseplant on social media.