#Japan #Shibuya #Japanese Culture #Wagokoro #Corporate Site

Wagokoro's Corporate Website Overhaul

Wagokoro Inc., a company rooted in the vision of 'Bringing Japanese Culture to the World', has announced the complete renewal of its corporate website. Founded in Shibuya, Tokyo, and led by President Tomohiro Mori, Wagokoro has multiple brands and stores catering to traditional Japanese accessories like hair sticks and chopsticks, alongside sauna and spa products. The renewed site became available on April 11, 2025, reflecting the company's commitment to share Japanese culture with a wider audience.

Why the Revamp?

In an evolving landscape influenced by the COVID-19 pandemic, Wagokoro recognized the importance of clearly communicating its mission, role in society, and diverse range of offerings. The refresh aims to present vital information in a more digestible manner for potential customers and partners alike. With continuous updates planned, the company aims to provide rich and valuable content online.

Key Features of the New Site

1. Clear Business Offerings:
To adapt to the changing market, Wagokoro has updated its business divisions, establishing three primary categories:
- Inbound MD Business: Focused on the planning, design, manufacturing, and sales of traditional Japanese goods across retail and e-commerce.
- Anime and Game MD Business: Specializing in the OEM production of Japanese goods, accessories, and character merchandise.
- Sauna & Vacation Rental Business: Managing accommodations with sauna and outdoor bath facilities through its subsidiary, Mygure.

2. Enhanced Information Sharing:
The company plans to improve communication regarding its major business activities. This includes sharing important updates related to IR news, new store openings, the launch of original products, and monthly reports, all delivered through engaging visuals.

3. Expanded Recruitment Content:
To attract talent aligned with the company’s values, the recruitment section has been enriched with interviews from current staff and detailed insight into daily operations.

About Wagokoro Inc.

Wagokoro is dedicated to integrating Japanese culture into lifestyle proposals, creating opportunities for domestic and international individuals to experience Japanese traditions while addressing issues surrounding cultural preservation and skill inheritance. The company intelligently combines traditional crafts with innovative design, evident in brands like Hokusai Graphic, Kanzashi-ya Wargo, Hashiya Mansaku, and Kasu-kobo, along with their online platform, The Ichi. Their mission transcends merely reintroducing these artisanship to the Japanese domestic market; they aim to project it globally.

Company Overview

• - Company Name: Wagokoro Inc.
• - Stock Code: 9271 (Tokyo Stock Exchange, Growth Market)
• - CEO: President Tomohiro Mori
• - Founded: February 2003
• - Employee Count: 147 (as of December 2024)
• - Capital: 50,000,000 JPY
• - Business Activities: Product planning, design, manufacturing, store design and operations, web design, and e-commerce management and consulting.
• - Subsidiary: Mygure Inc.
• - Website: Wagokoro Official Site
• - Brand Info: Wargo Brand List

Wagokoro Inc. remains dedicated to its vision of sharing Japanese culture on a global scale, firmly believing in the value of these heritage crafts and the stories they tell.