#Japan #Tokyo #Burger King #TV Commercial #Whopper

Burger King® Launches New Whopper® TV Commercial

On June 1, 2025, Burger King® will begin airing a new television commercial in the Kanto and Kansai regions, focusing on their famed Whopper® burger featuring 100% flame-grilled beef patties. Known for its impressive sales growth, having achieved a remarkable 130% growth year-over-year consecutively for five years, Burger King® continues to expand its presence, with store numbers increasing 3.5 times over the last five years. This new campaign is an exciting continuation of their marketing strategy, following last year's success.

The New TV Commercial

The newly created TV commercial, titled "Whopper®: Ingredients, Flame," prominently features the sizzling essence of their 100% beef patties cooked over an open flame. The advertisement aims to convey the heart of Burger King®'s cooking philosophy, which centers around the message of using natural ingredients and the unique flavor imparted by flame grilling.

In the commercial, the process begins with the cooking of the beef patty over an open flame. It then showcases the fresh ingredients layered onto the patty, including crispy lettuce, freshly sliced tomatoes, onions, and pickles, all enveloped in a toasted sesame seed bun. The ad captures the moment a customer bites into the flavorful Whopper®, highlighting their surprise and delight at its deliciousness.

Where to Watch

The commercial will be available on various platforms:

• - Official X (formerly Twitter): Burger King Japan Official X
• - YouTube Channel: Burger King Japan YouTube

What Makes the Whopper® Special?

The Whopper® stands out as Burger King®'s flagship product. Featuring a size that is approximately 1.4 times larger than an average burger, it is crafted with a flame-grilled beef patty layered with a medley of fresh vegetables and topped with creamy mayonnaise and ketchup. The combination results in a satisfying burger experience that emphasizes the rich flavor of the grilled meat and ensures a satisfying meal.

The Flame-Grilling Process

Unlike many traditional burger chains, Burger King® utilizes a unique cooking method with a specialized broiler that cooks the beef patties directly over an open flame. This flame-grilling technique allows excess fat to drip away while trapping essential juices, resulting in a juicy, smoky beef patty that elevates the entire dining experience. It demonstrates Burger King®'s commitment to quality and flavor in every bite.

About Burger King®

Founded in 1954, the Burger King® brand currently operates over 19,500 locations across more than 100 countries, making it one of the largest fast-food hamburger chains in the world. The brand is owned by Restaurant Brands International (TSX, NYSE: QSR), which boasts total sales exceeding $35 billion and has more than 28,000 stores globally. In Japan, all aspects of marketing and store operations are managed by BK Japan Holdings Corp., which also oversees new franchise development, menu innovation, and sales strategies.

Company Overview

• - Company Name: BK Japan Holdings Corp.
• - CEO: Kazuhisa Nomura
• - Headquarters: 2-3, Ichibanchou, Chiyoda-ku, Tokyo, Japan
• - Official Website: Burger King Japan

As Burger King® continues to captivate customers with its unique approach to fast food, the brand's growth and commitment to quality remain remarkable. Keep an eye out for the new Whopper® commercial starting June 1, 2025, and experience the flame-grilled goodness for yourself!