Vessi Launches Its First Physical Store in the U.S. at Bellevue Square

Vessi Opens First U.S. Retail Store at Bellevue Square

Vessi, the innovative Vancouver-based waterproof footwear company, reached a significant milestone with the grand opening of its first retail store in the United States at Bellevue Square, part of The Bellevue Collection. This new location, which opened on January 7, 2026, marks a major step forward for the brand as it expands its footprint into the physical retail space.

Founded in 2018, Vessi specializes in creating lightweight, waterproof footwear designed to withstand wet weather while maintaining style and comfort. Utilizing their proprietary Dyma-tex technology, which features a breathable and fully waterproof knit upper, Vessi has quickly gained popularity among consumers, selling over two million pairs globally. The Pacific Northwest, due to its climate and demographic, has been one of Vessi's strongest markets, making Bellevue a logical choice for their first U.S. store.

Store Features and Community Impact

The Bellevue location is set to carry the full range of Vessi's footwear lineup alongside select outerwear, ensuring customers can experience the brand’s unique technology and fit firsthand. According to Vessi's co-founder and CEO, Andy Wang, this store represents an important step not just for the brand but also for its relationship with the local community. Wang stated, “The Pacific Northwest has always been a core market for us, and Bellevue is a natural place to bring the Vessi experience into a physical retail setting.”

In a commendable display of community support, Vessi also announced that all profits generated during the store's opening period, including the first weekend, will be donated to aid local flood relief and recovery programs. Additionally, a separate donation will be made to assist communities in Abbotsford and the Lower Mainland in British Columbia, further demonstrating the brand's commitment to social responsibility.

Customer Experience

Shoppers visiting the new store will be welcomed into a space designed to showcase the innovative aspects of Vessi's products. With a focus on customer engagement, the store will not only offer the chance to try on shoes but will also educate customers about the Dyma-tex technology that sets Vessi apart from other footwear brands. Each item is engineered to provide waterproof capabilities without sacrificing breathability or comfort, which is crucial for consumers living in wet climates.

As more consumers prioritize sustainability and responsible purchasing, Vessi's commitment to creating products that align with these values makes it a noteworthy contender in the footwear market. By offering versatile, stylish, and functional footwear, Vessi taps into the needs of modern consumers who seek practicality in their daily lives.

Looking Ahead

With this inaugural U.S. store, Vessi’s aspiration is not only to solidify its place in the retail landscape but also to inspire a greater awareness of waterproof footwear as a staple in everyone’s wardrobe. As they continue to innovate and expand their product line, Vessi looks forward to welcoming more customers into their new Bellevue location—utilizing this physical presence to engage and connect with their community further.
The Bellevue store operates starting at 10:00 a.m. on the day of its opening and is poised to attract both long-time fans of the brand and new customers curious about Vessi’s revolutionary footwear. As they navigate their growth, Vessi stands as a testament to the potential of emerging brands in the ever-evolving retail space.