#Japan #Aichi #OMOTENASHI Selection #GINPA-SOU #Japanese Ryokan

Experience OMOTENASHI Selection at GINPA-SOU

From August 1 to August 31, 2025, the historic hot spring ryokan "GINPA-SOU" in Aichi Prefecture will host a special event showcasing the OMOTENASHI Selection. This program aims to discover and promote Japan's exceptional products and services both domestically and internationally. For an entire month, guests staying at the ryokan will have opportunities to experience the offerings of the OMOTENASHI Selection directly in their guest rooms and throughout their stay.

What is OMOTENASHI Selection?

The OMOTENASHI Selection program identifies outstanding products and services reflecting the Japanese spirit of hospitality. Since its inception in 2015, the award has been designed to highlight unique Japanese qualities, attracting attention from both local and international markets.

At GINPA-SOU, visitors will engage with a variety of products recognized by the OMOTENASHI Selection. This includes a curated selection of limited-time showcases and offerings, featuring Japanese cosmetics, gourmet foods, fashion items, and bed linens—with products available from 23 participating businesses.

A Unique Collaboration

The collaboration between the OMOTENASHI Selection and GINPA-SOU marks a fantastic opportunity for guests. Those staying in special rooms will be able to utilize award-winning products during their visit, immersing themselves in a distinctive Japanese experience. This innovative approach not only enhances visitors' stays but also allows participating OMOTENASHI Selection vendors to reach new potential customers.

Location: GINPA-SOU, Nishiu Onsen, Gamagori City, Aichi Prefecture 443-0105, Japan
Duration: August 1, 2025 - January 31, 2026 (6 months)
Guest Room Offerings: To begin soon (up to January 31, 2026)
Lobby Showcase: August 1 - 31, 2025 (1 month)

Featured Products at GINPA-SOU

The event will feature products from 125 items provided by 23 award-winning businesses through the OMOTENASHI Selection. Guests in designated rooms will have exclusive access to select items tailored for skin care needs, ensuring a delightful experience. Additionally, for the month of August, point-of-sale displays will feature a selection of these recognized products directly in the lobby, allowing guests the chance to purchase their favorites on-site.

Notable Products:

• - Future Soap of 2025: A skincare product crafted using traditional methods that maintain efficacy, including unique ingredients sourced from Japanese regions.
• - Niigata Sake Cosmetics Series: Made from local sake to provide a delightful skin care experience while honoring the art of Japanese brewing.
• - SUIGA Dinnerware: An innovative ceramic tableware inspired by traditional Japanese roofing tiles, designed for functionality while showcasing modern aesthetics.

Guests can look forward to a memorable stay that allows them to indulge in high-quality products reflecting the heart of Japanese hospitality.

About GINPA-SOU

GINPA-SOU is a long-standing hot spring ryokan situated in Aichi Prefecture, celebrated for its exquisite cuisine utilizing seasonal local ingredients. With an unmatched view of Mikawa Bay from every room, the ryokan offers exceptional amenities including a private outdoor bath and luxurious dining experiences. Its historical significance includes hosting over 90 significant shogi tournaments, solidifying its reputation in Japanese culture.

For bookings or inquiries, please visit the official website: GINPA-SOU.

Looking Ahead

The OMOTENASHI Selection will launch its first recruitment phase for 2026 during January of that year, presenting a variety of promotional opportunities for businesses keen to be recognized. Stay tuned for future updates and potential product showcases spreading the essence of Japan's seasonal treasures worldwide.