#Japan #Eco-Friendly #Yokohama #LIVRER #Drum Detergent

LIVRER’s Revolutionary Laundry Detergent

LIVRER, a brand committed to sustainable clothing care, has unveiled its newest laundry detergent, "Laundry Detergent for Drum Machines." Scheduled for release on September 12, 2025, this product is specifically designed to optimize performance for modern drum washing machines. Available through the official online store and select locations, LIVRER is set to redefine how we approach laundry.

Visit the official site: LIVRER Online Store

Why a Detergent Tailored for Drum Washers?

The popularity of drum washing machines in Japanese households has been steadily increasing, with approximately one in three families now using this technology. While drum washers are praised for their energy efficiency and water-saving capabilities, many users have reported dissatisfaction when using traditional detergents. Common frustrations include:

• - Excessive foaming leading to inadequate rinsing and detergent residue.
• - Weak cleaning performance due to reduced water usage, resulting in poor dirt removal.
• - Persistent odors and a tendency for fabric discoloration over time.
• - A lack of softness in washed clothing.

With these concerns in mind, LIVRER took a deep dive into the problems faced by consumers and engaged in extensive research and development to formulate "Laundry Detergent for Drum Machines.”

Features of the New Detergent

1. Low-Foam Design for Optimal Performance
The unique foam control technology ensures thorough rinsing even with minimal water. This innovation leads to no detergent residue and prevents clothes from becoming stiff. Even without fabric softener, garments come out soft and fluffy.

2. Natural Ingredients for Safety
This eco-friendly formulation prioritizes environmental safety while being gentle on both skin and fabrics. It's perfect for families with sensitive skin, ensuring a worry-free laundry experience.

3. Professional-Grade Cleaning and Odor Protection
Drawing from LIVRER’s extensive experience in cleaning delicate costumes and vintage wear, the detergent effectively removes sweat and grime, preventing lingering odors, even with limited water usage.

4. Anti-Aging Fabric Care
Drum washing’s unique “tumble wash” can cause wear and tear on fabrics. This detergent's design helps maintain the texture and shape of your beloved garments, prolonging their life.

Development Background

LIVRER's journey began with the careful cleaning of stage costumes and delicate vintage apparel. Over time, the brand encountered numerous customers expressing a desire to maintain their favorite clothes' beauty at home using drum washing machines. In response, LIVRER focused on creating a detergent that offered both powerful cleaning and gentle care, ultimately leading to the development of the "Laundry Detergent for Drum Machines."

Product Details

• - Product Name: Laundry Detergent for Drum Machines
• - Volume: 400ml
• - Price: 2,860 JPY (tax included)
• - Release Date: September 12, 2025
• - Available Locations: Official online store, LIVRER’s direct locations, including Cleaning LIVRER in Mishuku and Tomigaya, and select retailers.

Visit the LIVRER website for more details: LIVRER Online Store

About LIVRER

Starting from a small cleaning shop in Yokohama dedicated to stage costumes, LIVRER has transformed traditional cleaning practices by prioritizing customer requests and needs. It has developed laundry solutions that focus on fabric aging, promoting a lifestyle that values clothing care. In an era where climate change and environmental issues dominate discussions, LIVRER's commitment to sustainable practices offers a potential solution for responsible living.

Explore more on Instagram: LIVRER Instagram

A Commitment to Quality by SENTAKU BROTHERS

SENTAKU BROTHERS, responsible for cleaning costumes for world-renowned performers like Paul McCartney and Bruno Mars, has created this innovative, natural detergent that requires no fabric softener. Crafted for those who wish to preserve their cherished clothing, LIVRER is dedicated to delivering a joyful laundry experience.

Follow SENTAKU BROTHERS on Instagram: SENTAKU BROTHERS Instagram

YouTube Channel: SENTAKU BROTHERS YouTube