Essential COSTA RICA: Connecting Fresh Costa Rican Products to European Shoppers

Essential COSTA RICA: Bridging Freshness from Costa Rica to European Markets

In an innovative effort to promote Costa Rican agricultural products, the nationwide brand Essential COSTA RICA has embarked on a comprehensive campaign aimed at delivering the richness of Costa Rican produce to millions across Europe. This marketing initiative, known as "The Natural Choice", specifically targets consumers in the United Kingdom, Germany, and Spain, showcasing the premium quality of staples like bananas, pineapples, coffee, and cassava.

A Multi-Channel Approach

Launched in mid-2026, the campaign utilizes multi-channel advertising strategies, particularly leveraging the power of Amazon Ads. This includes dynamic platforms such as Prime Video and Fire TV, and interactive experiences via Alexa. More than 240 product tastings will occur in-store, further inviting consumers to experience the distinct flavors of Costa Rica firsthand. It blends entertainment with shopping, creating a seamless integration of culinary inspiration into the daily lives of European consumers.

At the heart of this initiative lies the message of freshness and quality encapsulated in the tagline "From Our Land to Your Table". This campaign encourages culinary creativity by featuring simple, delectable recipes crafted by local chefs who reinterpret Costa Rican ingredients within their own culinary traditions. Through these engaging narratives, Essential COSTA RICA is committed to forging a deeper connection with consumers, encouraging them to incorporate these exotic ingredients into their meals.

Enhanced Brand Visibility through Amazon

Adriana Acosta, Director of Essential COSTA RICA, emphasized the importance of innovative engagement: "We continuously seek ways to introduce our agricultural value proposition to European consumers in ways that feel organic and integrated into their daily routines." The partnership with Amazon Ads Brand Innovation Lab signifies a strategic move to meet consumers as they go about their day—whether cooking with Alexa’s help, discovering inspiration on Fire TV before a film, or finding tips via their Amazon Fresh delivery bags.

This initiative marks the second phase of the Natural Choice campaign, building on a previous phase that began in late 2025, making it the first national promotion campaign aimed at exporting products across multiple European markets via Amazon Ads.

Impressive Growth in Export Figures

Statistics reveal a promising trend; according to PROCOMER, Costa Rica’s exports of green coffee, pineapples, bananas, and cassava to targeted European nations rose impressively by 23.6% in the first four months of 2026, compared to the same period in 2025. This increase from USD 142.2 million to USD 175.8 million reflects a growing acceptance and eagerness for high-quality Costa Rican products among European shoppers, who prioritize sustainability and traceability in their purchasing decisions.

The timing of this publicity effort—spanning late spring to early summer—aligns perfectly with the season for fresh produce, making it an optimal period for promoting health-oriented lifestyles and high-quality ingredients.

Experiential Marketing in Action

Concurrently, interactive tastings will take place across multiple retail locations to immerse customers in the experience. For instance, in France, 120 pineapple and cassava tasting events are scheduled in Paris and its suburbs, while similar events will occur in Germany, at EDEKA supermarkets, where 120 tastings of fresh pineapples will give shoppers direct experience with the product.

Kate McCagg from Amazon Ads praised the campaign’s cohesive design, stating, "It naturally merges into the everyday lives of consumers, whether they are watching a recipe on Fire TV, cooking with Alexa, or unpacking groceries. It brings a vibrant narrative to every aspect of their life.”

Through these targeted efforts, Essential COSTA RICA not only aims to enhance visibility and preference for its agricultural products but also reinforces its commitment to sustainable practices and biodiversity, securing Costa Rica’s reputation as a source of some of the best fresh produce available.

This multifaceted campaign not only highlights the unique gastronomic heritage of Costa Rica but also seeks to affirm the nation's dedication to environmental sustainability and the promotion of its rich agricultural export potential. Launching on June 22, 2026, the campaign invites consumers to explore the official Essential COSTA RICA store on Amazon for more information and to bring fresh, authentic flavors from Costa Rica directly into their homes.