#USA #New York #Michael B. Jordan #Davd Yurman #Chelvron Collection

Michael B. Jordan Takes the Lead in David Yurman's Spring 2025 Chevron Campaign

In an exciting new chapter for David Yurman, a leading luxury jewelry brand in America, famous actor and filmmaker Michael B. Jordan graces the spotlight for their Spring 2025 Chevron campaign. This captivating collection narrates the journey of a modern man striving for excellence and expressing his individuality, all framed against the stunning backdrop of Franklin D. Roosevelt Four Freedoms Park in New York City.

The campaign showcases the creative work of renowned luxury fashion photographer Tyrone Lebon and filmmaker Frank Lebon, who artfully play with contrasts of light and shadow. Their visuals capture Jordan moving with intention and determination, creating a symbolic relationship to his illustrious film career and the unique designs of the Chevron collection itself.

Michael B. Jordan, who is styled by his long-time stylist Jason Bolden for this campaign, remarked, “I am inspired by how David Yurman remains true to itself while also evolving.” This partnership not only highlights the luxury brand’s commitment to innovation and artistry but also mirrors Jordan's own evolution as he transitions from actor to director and producer.

The Chevron collection, first launched in 2007, draws inspiration from ancient architecture and art, beautifully reimagined into modern, sculptural pieces. Each element of the Chevron design reflects a mirrored aspect of the signature Cable, portraying the brand's dedication to excellence in both design and craftsmanship. The iconic Chevron motif plays with contrasts – deep cuts set against highly polished ridges, creating a striking aesthetic.

Among the featured pieces are bracelets, rings, and striking pendants, which have rapidly evolved into a cornerstone of David Yurman's men's collections—this area being the fastest-growing category within the company. The collaboration between David Yurman and Jordan began in Spring 2024 along with the launch of the brand's first high-jewelry collection for men, The Vault, further strengthening the brand’s prominence in men’s jewelry.

As both David Yurman and Michael B. Jordan continue their personal and professional growth, Yurman comments on the partnership, saying, “Michael’s unwavering confidence and authenticity, both on and off camera, reflects a strong work ethic and character.” Together, they aim to inspire audiences to follow their passions, much like Jordan’s remarkable ascent in shaping his own destiny.

Launching on February 12, 2025, the Spring 2025 Men’s Chevron Campaign will be available on David Yurman’s website and across all global social media channels, including @davidyurman and @davidyurmanmen.

About David Yurman

Founded by sculptor David Yurman and his wife Sybil, an artist and ceramist, the renowned American jewelry company creates wearable art. Today, under the guidance of their son Evan, David Yurman continues to design timeless collections for both men and women, distinguished by inspiration, innovation, and consummate craftsmanship. The brand's collections can be explored on DavidYurman.com and are available in 51 retail stores across the United States, Canada, Hong Kong, and France, alongside over 300 locations worldwide through a selective network of fine jewelry retailers.