Tully's Coffee Launches Industry-First Tote-Type Cup Holder
Tully's Coffee Japan, based in Shinjuku, Tokyo, has announced an innovative new service that will significantly enhance convenience for takeaway customers. This service features the world's first tote-type cup holder made from biomass film, branded as Green Planet®. This initiative not only caters to the demands of modern consumers but also addresses environmental concerns.
Starting February 24, Tully's Coffee will unveil this unique cup holder at selected stores within the Tokyo area, before gradually rolling it out nationwide. Some of the initial locations include Haneda Airport Terminal 1 Gate 9, Haneda Airport Terminal 1 Gate 15, Sony City Store, Kagurazaka Store, and Shinjuku Sumitomo Building Store. Following its initial launch, this product will become available in Tully's Coffee outlets across Japan starting in April, although some locations may not carry it.
A Hands-Free Takeaway Experience
The new tote-type cup holder has been developed specifically for the Japanese market, taking inspiration from similar products popular in Taiwan and Vietnam. The design allows customers to carry their drinks hands-free, making it possible to enjoy beverages conveniently and easily, especially in busy environments like airports or while commuting.
This innovative product represents a shift towards a new takeaway culture that is increasingly becoming a part of everyday life in Japan. With this holder, customers can remain mobile and free-handed while still enjoying their favorite beverages.
Collaboration with JALUX and Kaneka
The creation of the Green Planet® cup holder is a collaborative endeavor involving JALUX, a trading company affiliated with the JAL Group that promotes environmental stewardship, and Kaneka, a leading chemical manufacturer based in Tokyo. Green Planet®, a biodegradable bio-polymer created from 100% biomass materials, is at the core of this product. This polymer is produced using plant oils through microbial processes and has the unique ability to break down in both soil and seawater, ultimately converting into carbon dioxide and water.
Moreover, Green Planet® is certified as