#United States #Bardstown #Rebel Bourbon #Richard Childress Racing #Kyle Busch

Kyle Busch 108 Single Barrel Bourbon: A Bold New Release from Rebel Bourbon

Rebel Bourbon, based in Bardstown, Kentucky, is making waves in the spirits market with the announcement of its latest limited-edition bourbon: the Kyle Busch 108 Single Barrel Bourbon. This unique offering is not just a tribute to the NASCAR star but also a celebration of the Rebel Bourbon’s long-standing partnership with Richard Childress Racing (RCR).

A Taste of NASCAR Excitement

The Kyle Busch 108 Single Barrel Bourbon is specially crafted and bottled at a robust 108 proof (54% ABV), representing the thrill of NASCAR racing. Kyle Busch, a two-time NASCAR Cup Series Champion, personally selected each barrel for this special release, ensuring its authenticity and signature flavor.

This bourbon is handcrafted using Rebel Bourbon’s traditional wheated recipe, a method that has been perfected since 1849. The bourbon boasts a rich character, with a velvety smooth finish and just a hint of spice after aging for four years. With only 5,000 cases available nationwide, collectors and bourbon enthusiasts alike are encouraged to act fast to secure their bottle.

Unique Features of the Release

Each bottle comes with a detailed front label highlighting the unique barrel number selected by Kyle Busch, along with specific details like the proof and aging date. This design features Busch's signature and number, plus the recognizable RCR logo, making each bottle a collectible item for fans.

Philip Lux, the brand manager of Rebel Bourbon, expressed, “We wanted to do something we’ve never done before... Kyle selected every barrel for this one-of-a-kind release.” This initiative aligns perfectly with Rebel Bourbon’s branding philosophy of living against the grain and crafting experiences that resonate with fans.

Kyle Busch's Contribution

“I had fun picking barrels on my own terms for this special limited-edition release,” Busch added, emphasizing the role he played in creating this exceptional bourbon. His personal touch not only elevates the product but also enriches the storytelling behind it, showcasing the connection between bourbon, NASCAR, and the spirit of rebellion.

This release coincides with Rebel Bourbon's sponsorship of Kyle Busch, who will drive the No. 8 Chevrolet in select upcoming NASCAR Cup Series races, including the much-anticipated EchoPark Automotive Grand Prix in Austin, Texas. The partnership represents a fusion of craftsmanship and sporting excellence, as Busch is set to unveil a new paint scheme for his car inspired by American white oak bourbon barrels.

Availability and Pricing

With a suggested retail price of $39.99 per 750mL bottle, bourbon lovers are urged to check for availability, as this limited-edition release is expected to generate significant interest. Interested consumers can locate their nearest retailers by visiting RebelBourbon.com and using the product locator tool.

The Future of Rebel Bourbon and RCR

Rebel Bourbon is poised for more exciting collaborations with Richard Childress Racing in the future, enhancing fan engagement and introducing new products that celebrate the spirit of NASCAR. The Kyle Busch 108 Single Barrel Bourbon is just the beginning of what promises to be a thrilling year for bourbon aficionados and racing fans alike.

As Rebel Bourbon and RCR encourage responsible enjoyment of their products, remember to drink responsibly and never drink and drive. To keep up with their latest news and events, follow both brands on social media.

About Luxco and Richard Childress Racing

Founded by the Lux Family in St. Louis, Luxco has established itself as a prominent producer and supplier of beverage alcohol products. Acquired in 2021 by MGP Ingredients, Luxco now operates under the MGP's Brands Division, managing an extensive and award-winning spirits portfolio. Meanwhile, Richard Childress Racing has an illustrious history, dating back to 1969, with over 200 victories and a legacy built on performance and innovation in the world of NASCAR.

For more information, visit Luxco.com and RCRRacing.com.