BridgeWise Expands Footprint in the Middle East with DIFC License and Emirates NBD Investment

BridgeWise's Recent Expansion in the Middle East

In a strategic move, BridgeWise, a global leader in AI-driven investment intelligence, has officially launched its operations in the Middle East after obtaining a license from the Dubai International Financial Centre (DIFC). This development not only marks a significant milestone for BridgeWise but also highlights the growing importance of the UAE as a global fintech hub.

BridgeWise, known for its innovative AI-powered investment solutions, aims to transform how investors engage with financial markets. With the acquisition of the DIFC license, the firm can now provide its advanced investment services to banks, wealth managers, and trading platforms across the region, which is rapidly becoming a vibrant fintech landscape.

The DIFC license is complemented by a strategic investment from Emirates NBD, a leading financial institution in the region. This backing illustrates the strong confidence that local financial players have in BridgeWise's commitment to leveraging technology for smarter investment insights. Emirates NBD joined BridgeWise's Series A funding round, a collaboration that aligns with their goal of providing advanced financial decision-making tools to clients.

Ayush Khatri has been appointed as the Regional Head for the Middle East, North Africa, and Turkey (MENAT). Based in Dubai, Khatri brings a wealth of experience in financial services and market strategy, positioning BridgeWise to enhance its operations and partnerships in the region. Under his leadership, the company plans to foster relationships with regional financial institutions to deliver next-generation investment solutions powered by explainable AI.

Founded in 2019, BridgeWise has harnessed the power of generative AI and machine learning to deliver investment insights that comply with regulatory standards across global equities and ETFs. Their platform supports over 50 institutional partners worldwide, offering insights in multiple languages, including Arabic and Turkish, to cater to the diverse needs of investors in the Middle East.

As the UAE establishes itself as a forward-thinking financial hub, BridgeWise is poised to empower regional investors with enhanced transparency and smarter insights. Their tools, such as Bridget™—an AI-conversational assistant for capital markets—and Equitywise, a personalized global stock intelligence engine, showcase the firm's commitment to driving innovation in investment intelligence.

Emirates NBD's involvement signifies more than just financial backing; it represents a partnership geared towards integrating AI into financial services, enhancing research and guidance for clients. Neeraj Makin, Group Head of Strategy at Emirates NBD, expressed enthusiasm about supporting BridgeWise's mission to utilize AI in providing superior investment insights to better assist decision-making in finance.

The launch in the UAE follows an impressive trajectory of expansion for BridgeWise, which has previously established its presence in Asia, Europe, Latin America, and North America. The company’s overarching mission is to anchor its services in regions characterized by innovation and growth in capital markets.

As financial services continue to evolve towards digitalization, BridgeWise stands at the forefront, ready to transform how investors access and utilize financial information. With its advanced multilingual tools and a growing client base, BridgeWise aims to redefine investor intelligence and ensure that clients are well-equipped to navigate the complex financial landscape of today.

In conclusion, BridgeWise’s entry into the Middle East with a DIFC license and strategic investment from Emirates NBD announces an exciting chapter for both the company and the investors it serves. The emphasis on AI-driven solutions promises to drive enhanced transparency, efficiency, and accessibility in investment, painting a bright future for financial services in the region.