This summer, Hallmark fans are in for a treat as the brand, renowned for its heartwarming films, presents an exciting new live tour called
Hallmark Stars Live, which is brought to life in partnership with Gershwin Entertainment and presented by Michaels. Kicking off in late July, this tour will grace a selection of cities, allowing fans to experience the joy of Hallmark like never before.
Event Details and Experience
The Hallmark Stars Live tour will make its debut from July 22 to August 2, 2026. Over the course of two weeks, the event will travel through several states, allowing fans to engage with their favorite Hallmark stars. Hosted by popular actress Nikki DeLoach, known for her role in
A Grand Ole Opry Christmas, the tour promises an evening filled with delightful surprises, engaging interactions, and behind-the-scenes stories that bring the magic of Hallmark movies to life.
The 90-minute live show is designed to be an immersive experience where spontaneity reigns. Attendees can expect candid discussions about the stars' experiences on set, insights into popular films, and a chance to pose their burning questions. With a variety of stars making appearances at different locations, participants will enjoy a uniquely tailored experience – no two shows will be alike!
Meet Your Favorite Stars
Among the Hallmark stars joining DeLoach throughout the tour are the cherished Andrew Walker, Ashley Williams, Jonathan Bennett, Kimberley Sustad, Paul Campbell, and Tamera Mowry-Housley. Each will share their special stories and interactions with the audience, enhancing the emotional connection Hallmark is known for. Fans are encouraged to visit
HallmarkStarsLive.com for detailed information on star lineups, and ticket availability, and to learn more about this fantastic opportunity to engage with the cast behind the warm, uplifting films that have become a holiday tradition for many.
Ticket Sales and Access
Ticket sales will begin with a pre-sale on March 25 at 10 AM local time for members of Hallmark+, Gold Crown Rewards, and Michaels Rewards. The general public will have access to tickets starting March 27 at 10 AM local time. It’s advisable to act quickly, as the demand for this anticipated event is expected to be high, given Hallmark’s reputation and the attraction of its beloved stars.
Cities on the Tour
The tour has an exciting itinerary that includes the following cities:
- - July 22 – Carteret, NJ – Carteret Performing Arts Center
- - July 23 – Woonsocket, RI – Stadium Theatre (General Public On-Sale Only)
- - July 24 – New Haven, CT – College Street Music Hall
- - July 25 – Albany, NY – Palace Theatre
- - July 26 – Morristown, NJ – Mayo Performing Arts Center
- - July 29 – Reading, PA – Santander Performing Arts Center
- - July 30 – Northfield, OH – MGM Northfield Park
- - July 31 – Detroit, MI – Fisher Theatre
- - August 1 – Waukegan, IL – Genesee Theatre
- - August 2 – Omaha, NE – Orpheum Theatre
A Heartfelt Connection
Lindsey Roy, Senior Vice President of Branded Experiences at Hallmark, shared, “At Hallmark, we’re always looking for innovative ways to bond with our fans and deepen our brand connections. Hallmark Stars Live is a perfect embodiment of our commitment to our audience.” Todd Gershwin, Executive Producer and Founder of Gershwin Entertainment, expressed excitement about the tour’s potential for enhancing viewer connections, noting that Hallmark movies have a unique way of bringing warmth and connection to audiences year after year.
Creating Celebrations with Michaels
Partnering with Michaels, a principal sponsor of the tour, adds an exciting element to the event. Michaels will host select Hallmark stars at their retail stores in key cities during the tour, providing fans with a unique opportunity for personal interactions, and celebration-driven creativity. Heather Bennett, President and Chief Customer Officer at Michaels, stated, “The connection between Hallmark’s storytelling and the creative traditions our customers cherish is beautiful. This tour is about more than just entertainment; it’s a celebration of community, connection, and creativity.”
A Legacy of Joy
Hallmark’s holiday programming has become a cultural staple, loved by millions worldwide, particularly during the Christmas season. With over 300 original holiday films produced, Hallmark has built a legacy of entertainment that resonates deeply with audiences, becoming a cherished part of the celebrations. The Hallmark Stars Live tour offers another layer to this connection, allowing fans to experience the joy of Hallmark firsthand.
As anticipation builds for this exciting tour, Hallmark fans are encouraged to mark their calendars and secure their tickets early. This is a chance to step inside the enchanting world of Hallmark, making memories that will last a lifetime.