#Japan #Tokyo #housekeeping service #psychological barriers #service cost

Understanding the Hesitation Towards Housekeeping Services

Housekeeping services are increasingly recognized as a means to ease the burden of daily chores, offering individuals more time and mental peace. Yet, many still hesitate to make use of these services. Recently, a survey conducted by for-it Co., Ltd., which operates the affiliate platform "afb," delved into the reasons behind this hesitation among 500 respondents aged 20 to 60 across Japan.

The Survey Background

The need for assistance in household chores is apparent, especially among busy individuals. To understand the reasons behind the reluctance to utilize housekeeping services, for-it Co., Ltd. surveyed 500 individuals across various demographics, focusing on their perspectives regarding such services.

Survey Details

• - Participants: Men and women aged 20 to 69
• - Sample Size: 500 people
• - Location: Nationwide
• - Method: Online research
• - Survey Date: June 10, 2025

Key Findings: Reasons for Hesitation

When asked about the reasons for their hesitance, the most common response was concern about costs, which accounted for 51.8% of the answers. Following that, 48.8% expressed discomfort with allowing others into their homes, and 29.4% felt embarrassed about their living conditions being assessed. Notably, only 16.2% of respondents reported having no particular resistance to the service.

Gender Differences in Attitudes Toward Housekeeping

A closer analysis by gender revealed that women displayed significantly higher levels of concern compared to men. For instance, the apprehension about letting others into their home was reported by 55.6% of women versus 42.0% of men. Additionally, cost concerns affected 55.2% of women and 48.4% of men, indicating a marked difference in attitudes. This suggests that women may feel more psychological pressure when it comes to delegating household tasks.

Women also tended to express more concerns regarding the physical effort associated with the arrangement of services, with answers like "I can do it if I try" and "Scheduling is a hassle" being more prevalent among them. This points to a deeper sense of responsibility or obligation related to household management.

Age-Related Perspectives on Housekeeping Services

The survey further illustrated age distinctions in attitudes toward housekeeping. Among younger respondents, specifically those in their 20s, 37.0% reported having no hesitation, which stands in stark contrast to older age groups. As individuals age, particularly those in their 30s and 40s, the concerns surrounding costs and psychological barriers increase significantly. The financial impact of housekeeping services becomes particularly relevant for these age groups due to rising household expenses.

Marital Status Influence on Housekeeping Responsibilities

Differences also emerged based on marital status, with married individuals more likely to express the notion that "I can manage it myself" or indicate a lack of support from family or partners. This trend suggests that married respondents hold a stronger sense of duty when it comes to household chores, potentially influenced by shared responsibilities within the home, particularly when one spouse stays at home.

Conclusion: The Rising Relevance of Housekeeping Services

Though various reasons obstruct individuals from utilizing housekeeping services, acceptance is on the rise. Such services not only assist with chores but can model effective solutions for gaining emotional and temporal freedom. For those pondering the value of these services, testing them out could prove beneficial. Housekeeping is more than just delegating tasks; it’s about valuing one’s time and well-being.

About 'afb'

For-it Co., Ltd. manages "afb", a performance marketing service acclaimed for its high satisfaction rating from partners, achieving the top spot for 13 consecutive years. With two decades of expertise, over 17,000 promotional campaigns, and nearly 1.2 million partner sites in its expansive media network, "afb" is committed to optimizing advertising efficiency through data-driven marketing.

To learn more or to register as a new affiliate partner or advertiser, visit the official website at afb.