Yorozu Auto: Pioneering Eco-Friendly Car Repair in Japan

Innovating Eco-Friendly Car Repair from a Local Factory

In the heart of Adachi, a small factory is making big waves in the automotive repair industry by prioritizing environmental stewardship. Yorozu Auto has been at the forefront of implementing eco-friendly paint technology since its inception in 1970, and it is now taking an ambitious leap forward by focusing on water-based paints that align with global environmental standards.

The Commitment to Sustainability

Yorozu Auto has established a strong reputation in the region, not only because of its automotive repair services but also for its commitment to sustainability. In 2001, recognizing the need for change in the Japanese automotive repair landscape, the company began developing innovative techniques using water-based paints. While this technology had already gained traction in Europe, Japan still predominantly relied on solvent-based paints, which contained high levels of volatile organic compounds (VOCs). These compounds contribute to air pollution and may cause health issues such as headaches and eye irritations.

Addressing Industry Challenges

One of the main hurdles to adopting water-based paint is its longer drying time, making it less appealing for local shops more accustomed to solvent-based options. However, Yorozu Auto saw their densely populated location in Adachi as a pressing reason to switch. In 2007, they became the first local shop to set up a water-based paint factory, driven by their dedication to protecting the environment.

The paint brand they chose, Standox, is recognized in over 80 countries for its eco-friendly attributes. With its low VOC content and a composition largely made from pure water, Standox not only meets but also exceeds industry standards. Its superior performance has led many automobile manufacturers to source their new vehicle paints from Yorozu Auto.

What sets Yorozu Auto apart is their ability to merge high-level technical support with effective environmental measures without driving up costs. Their state-of-the-art equipment, including paint booths, dryers, and various specialized tools, allows them to conduct nearly all processes in-house, ensuring high-quality repairs that satisfy customer expectations.

Holistic Approach to Repairs

The transition to water-based paints is more than just an environmental measure—it's part of a broader strategy to enhance their repair services. Yorozu Auto actively promotes the use of recycled parts during repairs. “Using recycled components not only lowers repair costs but also diminishes our environmental footprint,” explains Ichikawa Shoji, the head of the company.

The staff meticulously inspect and clean recycled parts and apply fresh coats of paint as required, ensuring that safety and aesthetics are never compromised. Moreover, they are fully equipped and prepared to service hybrid and electric vehicles, continually evolving with the changing landscape of automotive technology.

Fostering Collaboration in the Industry

Despite the challenges faced by the industry, Yorozu Auto is committed to sharing their success with others. The company has formed a collaborative network called the Tokyo Standox Network to promote the use of water-based paint within the automotive repair community in the Kanto-Koshinetsu region. Through regular meetings and technical exchanges, they are fostering a culture of environmental consciousness across the industry.

A Local Haven for Car Care

Describing themselves as a small local factory, Ichikawa emphasizes that they possess the technical skills and equipment to rival larger facilities while remaining accessible to the community. “Our name—Yorozu—means 'everything,' and we aspire to be a place where local residents can seek advice and solutions related to their vehicles.” Despite the sometimes daunting atmosphere of a typical workshop, Ichikawa urges community members not to hesitate in seeking help.

Yorozu Auto aims to serve as a trusted partner for anyone in need of automotive assistance while sustaining environmentally friendly practices. Their commitment to merging eco-innovation with community-centric services outlines the vision for a sustainable future in the automotive repair industry.

For those interested, Yorozu Auto is also featured in the Adachi-brand Certification Booklet, which highlights exceptional companies in the Adachi area, actively promoting local industry excellence.

Yorozu Auto
Website: yorozu-auto.com
Address: 2-12-13 Koino, Adachi, Tokyo
Phone: 03-3898-5537
CEO: Shoji Ichikawa
Business: Automotive Repair & Coating

The Adachi Brand initiative aims to recognize and promote the outstanding products and technologies of businesses within the Adachi area, further supporting local economic growth and enhancing the community's image.