ElementalTV Introduces SARAH: A Breakthrough in CTV Advertising Assistance at CES 2026

ElementalTV Launches SARAH - A Game-Changer for CTV Advertising

At CES 2026, ElementalTV proudly unveiled SARAH, the industry's first publisher-centric agentic research and sales assistant specifically designed for teams involved in CTV (Connected TV) advertising. With the growing complexity of ad sales, where teams often rely on fragmented data from various sources, SARAH promises to integrate those insights into a seamless flow for enhanced decision-making.

Bridging the Data Gap

The core function of SARAH is to convert an overwhelming trove of CTV data—ranging from audience behaviors to viewing patterns—into actionable narratives. Sales teams often face the challenge of distilling this mass of information into compelling sales pitches. SARAH acts as an intelligent agent, merging internal audience insights with external market dynamics to reveal key opportunities for sales.

Albert Yu, the Chief Revenue Officer at ElementalTV, highlighted the significance of SARAH, stating, "This tool is created to boost the efficacy of sales teams by providing them with a clear roadmap to identify winning audience packages, emerging market gaps, and effective pitch narratives." In essence, SARAH will assist publishers in making quicker decisions, offering sharper narratives, and yielding more consistent revenue results.

Revolutionizing Sales Workflows

Unlike conventional dashboards that often merely display data, SARAH functions as an interactive sales brain. This innovative tool allows sales personnel to engage in natural language queries about trending audiences or prospective advertisers for their inventory. With a swift response time, SARAH presents structured, shareable outputs designed for immediate action.

The assistant operates based on three essential capabilities:
1. Opportunity Identification (The 'What'): This feature identifies successful audience packages currently trending and uncovers whitespace opportunities.
2. Strategic Narrative (The 'Why'): SARAH crafts data-informed pitches that link audience insights with content context and market signals, providing a cohesive narrative for sellers.
3. Commercial Intelligence (The 'Who'): By identifying the brands and agencies most likely to engage, this capability enables sales teams to focus their outreach where it counts.

Sergey Lobko-Lobanovsky, Chief Technical Officer at ElementalTV, remarked, "SARAH is not just another tool or dashboard; it acts as a strategic assistant, integrating what publishers already know about their audiences and aligning it with current market trends to deliver instant recommendations."

Debuting at CES 2026

ElementalTV is showcasing SARAH at CES 2026, offering attendees a firsthand look at how this innovative tool can redefine CTV advertising strategies. Organizations interested in early access or demonstrations are encouraged to visit ElementalTV's booth at CES or reach out directly via email.

A Bright Future for CTV Publishers

Founded in 2020 and based in Pasadena, California, ElementalTV is dedicated to harnessing audience insights and market signals to boost revenue for CTV publishers. With products like SARAH and 1Audience, the company is poised to revolutionize the CTV advertising landscape, allowing publishers to plan, merchandise, and execute campaigns with unprecedented speed and clarity.

With SARAH, the future of sales in CTV advertising looks bright, promoting efficiency and maximizing value for both publishers and advertisers alike.