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GoTo Foods: A New Era in Foodservice

In February 2026, GoTo Foods proudly marks two years of transformation under its new branding, previously known as Focus Brands. This period has been marked by remarkable growth and significant advancements in the foodservice industry, reflecting a unified approach that effectively integrates its seven renowned brands.

GoTo Foods encompasses notable names such as Auntie Anne's®, Carvel®, Cinnabon®, Jamba®, Moe's Southwest Grill®, McAlister's Deli®, and Schlotzsky's® Deli, along with Seattle's Best Coffee® in select military bases. Under this umbrella, the organization has emerged as a frontrunner in foodservice innovation, catering to a diverse clientele across 50 states and 71 countries.

A Unified Approach Enhancing Customer Connections

The transformation into GoTo Foods exemplifies a commitment to creating a cohesive enterprise that emphasizes omnichannel capabilities. With the aim of fostering deeper connections with guests and franchisees, the initiative focuses on digital technology, loyalty programs, and off-premise service options. This strategic alignment has led to a tripling of total system sales across company-enabled channels since 2019, showcasing the effectiveness of customer-centric accessibility.

CEO Omer Gajial underscores the importance of this transformation, stating, "Sustained success requires an unwavering commitment to both our customers and our franchisees." This approach provides franchisees with enterprise-level tools while ensuring that the various brands can thrive in an increasingly competitive market.

Loyalty and Digital Engagement as Key Drivers of Growth

A standout feature of GoTo Foods' strategy has been the robust growth of its loyalty program. Over the past year, the company successfully onboarded over four million new loyalty members, reflecting a shift towards enhanced customer engagement. Research shows that loyalty program members visit more frequently and generate higher spending than non-members, driving a significant boost in business performance.

Each brand's success feeds into a larger ecosystem, where digital engagement and loyalty cultivation are considered vital growth engines. This interconnected model not only strengthens customer relations but also provides valuable insights for individual franchisees, helping them serve their local guests more effectively.

A Bright Outlook for 2026

Looking ahead, GoTo Foods is poised to escalate its digital transformation and innovation efforts. The company has ambitious plans for 2026, with a projection of developing over 1,400 new franchised locations globally, embracing the confidence in their operational model and ability to sustain disciplined growth.

Key initiatives for the upcoming year include further personalizing loyalty experiences, expanding the digital infrastructure, and leveraging artificial intelligence to enhance service and customer interaction. The aim is to tailor interactions that resonate uniquely with guests while streamlining operations across the franchise system.

Commitment to Excellence

As a testament to its successful transformation and positive workplace culture, GoTo Foods has earned recognition as a Great Place To Work®, reflecting employees' satisfaction and engagement within the organization.

In conclusion, GoTo Foods stands as a beacon of adapting and thriving in the ever-evolving foodservice landscape. Through the integration of technology, loyalty programs, and a commitment to customer experiences, the company not only celebrates its past but also looks forward to a thriving future.