#United States #Denver #Skin Care #Amazing Lash Studio #Amaze

Amazing Lash Studio Introduces Amaze in Colorado

Amazing Lash Studio®, recognized as the leader in eyelash extension services across the nation, has embarked on an exciting new venture with the introduction of its fresh brand, Amaze™. This innovative rebranding initiative aims to elevate the beauty experience for its clientele, particularly tailored for busy beauty enthusiasts in Colorado.

Beginning December 9, 2024, residents in the greater Denver and Colorado Springs area can sample the new offerings at three dedicated locations: Cherry Creek, Highlands Ranch, and Colorado Springs East. The Amaze brand not only integrates the current trusted lash and brow services but expands upon them by introducing cutting-edge skincare treatments designed to complement lash extensions.

The Amaze brand sets itself apart by partnering with Sanitas, a highly acclaimed skincare line based nearby in Boulder. This strategic collaboration is particularly beneficial for clients looking for skincare solutions that do not compromise the integrity of their eyelash extensions. By utilizing premium components in facial services, Amaze provides lash-safe facials which ensure that guests can enjoy comprehensive skincare without sacrificing their lash aesthetics. Such a blend addresses the dilemma many face between maintaining beautiful lashes and achieving effective skincare results.

According to Amanda Clark, CEO of WellBiz Brands, the company’s Denver roots makes this market an ideal testing ground for the Amaze concept. This localized focus aims to lend direct support and training to franchisees, ensuring that the new brand offerings are delivered with the utmost quality and professionalism. “With this rebranding effort, the Amaze brand is redefining how beauty and self-care are experienced,” she stated, emphasizing the company’s commitment to becoming the go-to destination for beauty enthusiasts in the area.

To celebrate the launch of Amaze, scheduled events at the three pilot studios are on the horizon. These occasions will serve as exclusive previews where local media and community influencers can experience the new services firsthand. Attendees will have the opportunity to enjoy complimentary treatments while engaging with interactive showcase elements of the new brand’s elevated offerings.

Shawn McArthur, a franchisee at Amaze in Highlands Ranch, expressed excitement about the launch, remarking, “No one should have to choose between quality skincare and the confidence that comes with stunning lashes.” He reiterated that the combination of these premium services would offer clients the best of both worlds.

For those curious to experience the Amaze difference, the brand is rolling out special introductory rates. Guests can enjoy a 60-minute lash-safe facial at an exclusive price of $59 (regularly $119) and a full set of lashes starting at just $99 (a significant drop from the usual $199).

About WellBiz Brands, Inc.
WellBiz Brands, Inc. leads the beauty and wellness franchise sector, catering primarily to the affluent female market. Its portfolio consists of various category leaders, including Drybar®, Amazing Lash Studio®, Radiant Waxing®, Elements Massage®, and Fitness Together®. WellBiz Brands is recognized for its innovative digital marketing strategies, which drive effective member acquisition and retention across its franchise network. With its proprietary WellBizONE™ technology platform, the company enhances operational efficiency and member engagement for franchisees. Notably, WellBiz Brands has been acknowledged on numerous prestigious lists, including Inc. 5000 and Entrepreneur's Franchise 500. For further details, visit WellBizBrands.com.