Breakthru Beverage Group Publishes Comprehensive 2024 CSR Report on Commitment to Community and Operational Excellence
In an important announcement, Breakthru Beverage Group has released its much-anticipated 2024 Corporate Social Responsibility (CSR) Report, titled "Executing with Excellence." This year marks the second edition of this report, which provides a detailed look at the company's commitment to operational excellence and social impact in the communities it serves across the United States and Canada.
The 2024 CSR Report highlights Breakthru's initiatives that align with its mission of being a socially responsible leader while serving as the preferred distributor in the beverage industry. The report showcases not only operational achievements but also emphasizes community outreach, employee well-being, and environmental stewardship. As described by Tom Bené, the President and CEO of Breakthru, the achievements reflect a proud heritage of philanthropy stemming from the company's founding families' belief in the importance of giving back to the community.
In the previous year, Breakthru Beverage Group supported 500 charitable organizations and participated in 135 volunteer events, marking a 237% increase from 2023. The company invested over $2.9 million in various non-profit organizations, which summed up its total charitable contributions to more than $18 million since its formation in 2016. Such efforts indicate not only a commitment to socially responsible practices but also a proactive approach in engaging with local communities.
To further enhance the employee experience, Breakthru has invested significantly in professional development, safety programs, and wellness initiatives. Over the past year, more than 21,000 safety courses were completed, resulting in a remarkable 30% reduction in severe safety incidents among warehouse and driver associates. The focus on learning development led to sales associates achieving certifications in wine and spirits, demonstrating Breakthru's commitment to excellence not only in its business operations but also in employee growth.
Furthermore, the initiative named 2024 Summer of Service saw Breakthru associates contribute more than 900 service hours to charity-focused projects throughout the summer months. This initiative exemplifies the company's dedication to fostering a culture of service and ensuring that its contributions extend beyond monetary donations. Stephanie Soto, the EVP and Chief Human Resources Officer, highlighted the importance of creating a supportive environment where employees feel like family and have ample opportunities for personal and professional growth.
Breakthru's CSR actions are anchored in its strategic focus areas: Our Community, Our People, Environmental Stewardship, and Alcohol Responsibility. Each area demonstrates the company's commitment to balancing business success with a broader purpose that resonates with local communities and aligns with global sustainability goals.
Looking forward, Breakthru is committed to continuing its investment in its workforce, strengthening community ties, and enhancing operational processes to promote seamless business relationships with suppliers and partners.
This ongoing dedication to CSR solidifies Breakthru Beverage Group's position as one of the leading wholesalers in the beverage industry, recognized not just for its portfolio of premium brands but also for its commitment to making a positive impact in every market it serves. For more details on Breakthru’s 2024 CSR Report, you can visit their official website at Breakthru Beverage Group.
The 2024 CSR Report highlights Breakthru's initiatives that align with its mission of being a socially responsible leader while serving as the preferred distributor in the beverage industry. The report showcases not only operational achievements but also emphasizes community outreach, employee well-being, and environmental stewardship. As described by Tom Bené, the President and CEO of Breakthru, the achievements reflect a proud heritage of philanthropy stemming from the company's founding families' belief in the importance of giving back to the community.
In the previous year, Breakthru Beverage Group supported 500 charitable organizations and participated in 135 volunteer events, marking a 237% increase from 2023. The company invested over $2.9 million in various non-profit organizations, which summed up its total charitable contributions to more than $18 million since its formation in 2016. Such efforts indicate not only a commitment to socially responsible practices but also a proactive approach in engaging with local communities.
To further enhance the employee experience, Breakthru has invested significantly in professional development, safety programs, and wellness initiatives. Over the past year, more than 21,000 safety courses were completed, resulting in a remarkable 30% reduction in severe safety incidents among warehouse and driver associates. The focus on learning development led to sales associates achieving certifications in wine and spirits, demonstrating Breakthru's commitment to excellence not only in its business operations but also in employee growth.
Furthermore, the initiative named 2024 Summer of Service saw Breakthru associates contribute more than 900 service hours to charity-focused projects throughout the summer months. This initiative exemplifies the company's dedication to fostering a culture of service and ensuring that its contributions extend beyond monetary donations. Stephanie Soto, the EVP and Chief Human Resources Officer, highlighted the importance of creating a supportive environment where employees feel like family and have ample opportunities for personal and professional growth.
Breakthru's CSR actions are anchored in its strategic focus areas: Our Community, Our People, Environmental Stewardship, and Alcohol Responsibility. Each area demonstrates the company's commitment to balancing business success with a broader purpose that resonates with local communities and aligns with global sustainability goals.
Looking forward, Breakthru is committed to continuing its investment in its workforce, strengthening community ties, and enhancing operational processes to promote seamless business relationships with suppliers and partners.
This ongoing dedication to CSR solidifies Breakthru Beverage Group's position as one of the leading wholesalers in the beverage industry, recognized not just for its portfolio of premium brands but also for its commitment to making a positive impact in every market it serves. For more details on Breakthru’s 2024 CSR Report, you can visit their official website at Breakthru Beverage Group.
Topics Consumer Products & Retail）
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