#USA #New York #Paramour #SoilAir #Apéritif-Liqueurs

Paramour Apéritif-Liqueurs Accelerates Expansion in New York and New Jersey

In an exciting move within the premium spirits sector, Paramour Apéritif-Liqueurs announced its expansion into New York and New Jersey, launching in partnership with the respected distributor SoilAir Selection. This collaboration signifies a key step forward for the brand, known for its innovative and bold flavors that cater to the modern palate.

Rising Star in the Spirits Sector

Founded in Los Angeles, Paramour is rapidly gaining recognition for its unique offerings. The brand crafts low-alcohol, additive-free, and visually stunning apéritifs and liqueurs that resonate not just with taste but embody a lifestyle choice. With an emphasis on quality ingredients and responsible drinking, Paramour's blends are designed to appeal to those who prioritize both flavor and ethical consumption.

Raquel Tavares, the founder and CEO of Paramour, expressed her excitement over the expansion:

"Teaming up with SoilAir Selection, who are champions of indie, elevated brands, feels like the perfect match to keep introducing Paramour to curious, conscious drinkers."

Partnership with SoilAir Selection

SoilAir Selection is known for its commitment to promoting innovative craft brands within the spirits industry. This new partnership positions Paramour at the forefront of a trend towards healthier, additive-free drinking options. SoilAir Selection’s discerning approach to distribution ensures that the brand will reach an audience that values both quality and style.

Matt Tilton, SoilAir Selection's Director of Sales, highlighted the significance of this collaboration:

"We're thrilled to help bring Paramour's standout apéritif and liqueurs to new audiences. This is exactly the kind of next-generation brand our accounts and consumers are looking for—bold, tasteful, and built with purpose."

Commitment to Quality and Innovation

Paramour puts great effort into crafting its beverages. Made with a neutral grain base and natural botanicals, each bottle is free from artificial ingredients, reinforcing its health-conscious brand ethos. With its captivating flavors, Paramour has successfully earned eight major spirits awards since its inception and gained popularity in sought-after locations such as Fouquet's Barrier New York, Sartiano's at Mercer, and Zero Bond.

A Vision for the Future

In just under a year since its launch, Paramour is poised for even greater growth. The brand's mission is simple yet compelling: to create forward-thinking, feel-good spirits made with authentic ingredients without compromise. This ethos is resonating with a growing segment of consumers who seek alternatives to traditional high-calorie, high-alcohol spirits.

As it moves into these influential markets, Paramour isn't merely selling beverages; it is redefining the cocktail experience. The introduction of its striking apéritif-liqueurs represents a shift in how cocktails are enjoyed—inviting consumers to embrace a lifestyle that values both taste and well-being.

With the expansion into New York and New Jersey, Paramour Apéritif-Liqueurs is set to make a lasting impact in the premium spirits scene, leaving an indelible mark on the way cocktails are crafted and consumed. As the buzz continues to build, it is clear that Paramour is not just a fleeting trend but a celebrated name in the future of the spirits industry.