#South Korea #Seoul #Amazon #K-Beauty #Kolmar Korea

Kolmar Korea Unveils K-Beauty Success Roadmap at Amazon Beauty Event in Seoul

On September 19, 2025, Kolmar Korea, a leading global Original Development Manufacturing (ODM) company, teamed up with Amazon to present a strategic roadmap for the global expansion of K-Beauty during the Amazon Beauty event held in Seoul's Grand Ballroom at COEX. The event attracted over 3,000 industry participants, including brand representatives, distributors, influencers, investors, and stakeholders, both online and offline.

During the inaugural session, Sang-Hyun Yoon, Vice Chairman of Kolmar Group, and Hwa-Sook Shin, Country Director of Amazon Global Selling Korea, provided insights on the evolving trends within the beauty industry. Vice Chairman Yoon, in his address titled "Success of K-Beauty from Manufacturer's Perspective," emphasized the necessity for consistent evolution within companies to avoid stagnation. "Endless efforts and continuous innovation are essential for building successful brands," he stated.

Yoon pointed out that South Korean consumers are among the most discerning in the world, which creates a challenging environment that has fostered the global competitiveness of K-Beauty. By ensuring hit products through an informed understanding of consumer needs and expanding product offerings, brands can achieve authentic global success.

In addition to participating as a key sponsor, Kolmar Korea also showcased an extensive exhibition booth featuring skincare, makeup, personal hygiene, sun protection, and cosmetic packaging solutions. The company offered tailored consultations for both new and global business partners, exploring in-depth collaboration opportunities aimed at sustainable business growth rather than one-off transactions. Many aspiring entrepreneurs engaged in meaningful discussions on how to translate ideas into tangible business ventures.

A representative for Kolmar Korea stated, "This event reaffirmed the critical role and importance of ODM firms in driving the sustainable growth of the K-Beauty industry. We will continue to actively support our clients' expansion into global markets through strategic partnerships with Amazon while contributing to strengthening the overall competitiveness of the K-Beauty sector."

Kolmar Korea has maintained a strategic collaboration with Amazon since they co-hosted the inaugural K-Beauty Conference in June 2024. The two companies are committed to accelerating the globalization of K-Beauty by providing brands with the necessary resources to succeed in international markets.

Founded in 1990, Kolmar Korea is a global leader in the cosmetic, pharmaceutical, and dietary supplement industries, specializing in ODM solutions. With state-of-the-art R&D capabilities and advanced manufacturing facilities, Kolmar Korea collaborates with global brands in the beauty and health sectors, delivering innovative high-quality products. With its headquarters in Seoul, Kolmar Korea continues to drive the growth and globalization of the K-Beauty industry by providing comprehensive solutions from formulation to finished product.

For media inquiries, contact:
Kolmar Holdings
Jang-Woo Lee
Email: [email protected]