Lexar to Unveil Exciting Innovations at IFA 2025 with Creator Workshops
Lexar, a prominent name in flash memory solutions, is set to make a grand appearance at the International Funkausstellung (IFA) 2025, held from September 5 to 9 in Berlin at Hall 20, Stand 101. The event aims to showcase their innovative product lineup along with a series of workshops tailored for content creators, aligning with this year’s IFA slogan, "Back up to the future."
During the event, Lexar will feature a diverse range of sessions highlighting various aspects of content creation. Noteworthy guest speakers include:
One of Lexar's standout products being showcased is the Lexar TouchLock Portable SSD, a cutting-edge drive making its debut at IFA. This portable SSD offers advanced security features, allowing users to unlock it with an NFC-enabled smartphone. With impressive specifications including read speeds of up to 430 MB/s and write speeds of 400 MB/s, along with a shock resistance of up to two meters and compatibility with MagSafe, this SSD targets users who value both security and portability.
In addition, other notable products include:
Another exciting highlight is the Lexar app, designed for seamless automatic backup of photos (including Live Photos) and videos. This app is compatible with all Lexar portable SSDs, supporting both iOS and Android devices.
Visitors at the Lexar booth can participate in several interactive activities designed to engage and entertain. Planned activities include:
Lexar warmly invites attendees to visit them at Hall 20-101 from September 5 to 9, 2025, to take part in these insightful creator sessions and explore their innovative storage solutions. With more than 29 years of expertise, Lexar has established itself as a global leader in the memory solutions space. Their award-winning products include memory cards, USB flash drives, card readers, solid-state drives, and DRAM, ensuring there is a solution available for every need. For updates and more information, visit lexar.com or explore their social media channels on Instagram, Facebook, X, and LinkedIn.
Program Highlights for Creators
During the event, Lexar will feature a diverse range of sessions highlighting various aspects of content creation. Noteworthy guest speakers include:
- - Felix Rachor: A fashion photographer who will present efficient workflows in a live shooting setup on September 6 from 1:30 PM to 3:00 PM.
- - Emily Endean: An outdoor photographer sharing her journey to becoming a full-time creator while building a supportive community for female photographers, on September 7 from 2:00 PM to 3:00 PM.
- - Matthias Dangl: A filmmaker and drone pilot demonstrating the practical applications of Lexar storage solutions in his work, on September 7 from 4:45 PM to 5:30 PM.
Featured Products at the Booth
One of Lexar's standout products being showcased is the Lexar TouchLock Portable SSD, a cutting-edge drive making its debut at IFA. This portable SSD offers advanced security features, allowing users to unlock it with an NFC-enabled smartphone. With impressive specifications including read speeds of up to 430 MB/s and write speeds of 400 MB/s, along with a shock resistance of up to two meters and compatibility with MagSafe, this SSD targets users who value both security and portability.
In addition, other notable products include:
- - The PLAY PRO microSD Express, featuring a massive 1 TB capacity.
- - The NM1090 PRO SSD
- - The Professional Go Portable SSD with hub, designed to facilitate mobile filming with enhanced USB-C connectivity.
Another exciting highlight is the Lexar app, designed for seamless automatic backup of photos (including Live Photos) and videos. This app is compatible with all Lexar portable SSDs, supporting both iOS and Android devices.
Interactive Activities for Visitors
Visitors at the Lexar booth can participate in several interactive activities designed to engage and entertain. Planned activities include:
- - A memory challenge
- - A scratch-card campaign, rewarding participants with instant prizes
- - A three-day raffle, featuring exciting prizes such as a Nintendo Switch 2, a PlayStation 5, and a DJI Pocket 3.
Conclusion
Lexar warmly invites attendees to visit them at Hall 20-101 from September 5 to 9, 2025, to take part in these insightful creator sessions and explore their innovative storage solutions. With more than 29 years of expertise, Lexar has established itself as a global leader in the memory solutions space. Their award-winning products include memory cards, USB flash drives, card readers, solid-state drives, and DRAM, ensuring there is a solution available for every need. For updates and more information, visit lexar.com or explore their social media channels on Instagram, Facebook, X, and LinkedIn.
Topics Consumer Technology）
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