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Erecta’s Enhanced Mobile Storage Unit Web Page

Erecta Co., Ltd., headquartered in Meguro, Tokyo, has launched a revamped web page dedicated to its mobile storage unit, known as the Mobile Storage Unit. This update, set to go live on January 15, 2026, aims to simplify the presentation of key product features, usage instructions, and post-installation expectations for both BtoB and BtoC audiences.

User-Centric Approach to Product Information

The previous structure of the product page did not effectively communicate the diverse uses and installation methods of the Mobile Storage Unit. User feedback indicated challenges such as confusion over how the product could fit into different spaces and difficulty understanding safety aspects and installation procedures. Consequently, Erecta undertook a thorough redesign with a focus on user perspective.

The new page structure is designed for intuitive navigation, beginning with an introduction titled "What is the Mobile Shelf?" This is followed by sections on the reasons for choosing the Mobile Storage Unit, guidance on selection, case studies, and a comprehensive FAQ. This arrangement is strategically tailored to help users effortlessly locate the necessary information at various stages of their decision-making process.

Highlighting Key Features

The revamped page emphasizes features that do not require the assistance of professional installers—users can simply secure rails to the floor and fit the shelves into place. This approach allows for easy layout adjustments, accommodating various design aesthetics, while ensuring high workability and safety. These points are systematically detailed to enhance user understanding.

Engaging Visual Aids

To further enrich the user experience, Erecta has included engaging video content that demonstrates the actual assembly process and provides guidance on how to operate the Mobile Storage Unit. These visual aids are particularly valuable as they convey elements that are often difficult to express through text or photos alone.

With these videos, potential users can gain a clearer visualization of how the mobile storage unit integrates into their homes or workplaces. This is particularly beneficial for designers, procurement managers, and site managers looking to quickly grasp the product’s features and safety measures.

Erecta’s Commitment to Enhancing Storage Solutions

As Erecta continues to refine its communication strategies, the company remains dedicated to conveying the value and versatility of its products. Their goal is to broaden the horizon of storage possibilities across various environments and applications.

About Erecta Co., Ltd.

Erecta is recognized as a pioneering brand, offering a unique array of products, including wire shelves, that support professionals across various industries. Founded in 1966, Erecta has established itself as a leader in innovative storage solutions.

Company Information:
Name: Erecta Co., Ltd.
Headquarters: 2-1-1 Kamimeguro, Meguro-ku, Tokyo, Nakameguro GT Tower 14F
CEO: Tsukasa Yanagiya
Established: 1966
Website: Erecta’s Official Site