#USA #Los Angeles #K18 #Future Society #Floating Forest

K18 and Future Society Launch Groundbreaking Biotech Collaboration

In a captivating blend of technology and artistry, K18, a leader in biotech haircare, has partnered with the innovative fragrance house Future Society. Their collaboration marks a significant milestone in the beauty industry with the unveiling of the K18 x Future Society Floating Forest Leave-In Molecular Repair Hair Mask. This product is not only the first of its kind coming from K18 but also showcases how biotechnology can enhance both hair repair and fragrance experience.

The Essence of Innovation

This unique hair mask combines K18’s patented K18PEPTIDE™, an advanced formula designed to restore damaged hair, with Future Society’s enchanting Floating Forest fragrance, inspired by the DNA of an extinct rainforest tree in Borneo. This collaboration brings a revolutionary approach, merging molecular hair restoration with scent innovation to create an unforgettable sensory ritual.

Suveen Sahib, Co-Founder and CEO of K18, expressed his enthusiasm for this partnership, emphasizing that the fusion of biotech landscapes holds transformative potential. He states, “At K18, we've always believed that biotech could unlock what was once thought lost.” The partnership allows users to not only repair their hair effectively but also connect emotionally through the pleasing scent of an extinct flower.

A Multisensory Experience

The Floating Forest fragrance is carefully crafted to provide a moment of tranquility and reflection, enticing wearers with top notes of Cooling Bergamot and Black Pepper, a heart of Dewy Freesia, Water Lily, and Rose Absolute, and a base of Salted Musk, Wet Stones, and Papyrus. The result is a remarkable multisensory experience that goes beyond mere cosmetics, demonstrating how biotechnology can elevate everyday beauty rituals.

What makes this hair mask stand out is its promise to repair hair damage from bleaching, coloring, chemicals, and heat within just four minutes. Unlike traditional products that simply mask the problem, K18’s approach addresses damage at the molecular level, making hair health a primary concern.

Future Society: Reviving Forgotten Scents

Future Society, founded by Jasmina Aganovic, is redefining the world of fragrances by merging science and artistry. Their mission is to reconstruct scent molecules from long-extinct flowers, breathing new life into the beauty industry. This groundbreaking approach shifts the focus from conventional fragrance production to a biology-first strategy, offering consumers an unmatched olfactory journey.

In a statement reflecting on the collaboration, Aganovic noted, “This partnership is a blueprint for the future of beauty biotech, delivering extraordinary performance while reconnecting us to health, nature, and self-expression.” Her vision highlights the importance of innovation in creating meaningful beauty experiences.

Availability and Impact

The K18 x Future Society Floating Forest Leave-In Molecular Repair Hair Mask is already available for purchase online at Sephora, K18hair.com, and wearefuturesociety.com. It will also debut in Sephora retail stores on October 3, 2025, making it accessible for beauty enthusiasts who want to experience this unique fusion of scent and hair care technology.

K18 has been making waves in the beauty industry, gaining recognition for its science-backed innovations. Acquired by Unilever in 2024 and with over 20 billion views on TikTok, K18 has set a new standard for hair care that focuses on repairing and protecting hair from within.

This collaboration with Future Society not only showcases K18’s commitment to pioneering beauty solutions but also serves as a reminder of the possibilities when creativity meets biotechnology. With this partnership, they are pushing boundaries, demonstrating that advancements in science can redefine our approach to beauty and self-expression.

As K18 and Future Society take the lead in biotech beauty, they invite consumers to embrace a new era where hair care meets the art of scent, offering an experience that transcends the ordinary.

For more information, visit K18 or Future Society.