Oisix Triumphs at the First Little Mama Awards
In a remarkable achievement for the food subscription industry, Oisix, developed by Oisix Inc., has clinched the top prize in the “Parenting Services” category at the 1st Little Mama Awards. This prestigious event is organized by Enfam Co., Ltd., which operates the well-known Little Mama Festival, a major event dedicated to empowering parents.
What is the Little Mama Awards?
The Little Mama Awards is an initiative aimed at recognizing products highly recommended by mothers with parenting experience. This award project is entirely based on mom testimonials, highlighting products and services that moms find genuinely beneficial. It is segmented into four categories: Parenting Goods, Parenting Services, Mama's Beauty, and Mama's Food.
With the philosophy that “real testimonials shared over coffee with friends are the most trustworthy,” the award was launched by an employee at Enfam, who is also a mother of two, expressing her desire to share truly helpful resources with other moms attending the festival.
For its inaugural award, a survey was conducted among the 290,000 Little Mama members via email newsletters (totaling 195,000 distributions) to determine nominees based on votes received. The nominations included products and services from 34 companies. During the Little Mama Festival, held from February 21 to May 31, 2025, attendees cast a total of 9,800 votes at the award booth. The winners were announced on June 20, 2025, at a special stage set up during the Little Mama Festival in Saitama, where the top entries in each category were celebrated.
Comments from the Organizing Committee
Oisix was recognized for its commitment to providing a weekly subscription service that delivers organic vegetables and meal kits directly to homes. The company offers a variety of baby food products, including recipe kits that help alleviate the daily burdens of meal planning for busy moms. Their approach has resonated with many, genuinely simplifying the life of parents through convenience and quality.
A Closer Look at Oisix
Oisix was established in 2000 with a mission to provide only ingredients that the creators would serve to their own children. This concept champions organic and specially cultivated produce, delivering minimally processed foods without additives. Today, Oisix boasts a membership base of over 354,285 (as of March 2025), reaching families throughout Japan.
One of their standout products, Kit Oisix, launched in July 2013, features meal kits that provide all necessary ingredients and recipes to prepare two dishes in around 20 minutes. By August 2024, the cumulative shipments of these kits exceeded 200 million meals.
About Oisix Inc.
Oisix Inc. not only offers the Oisix brand but also encompasses other significant domestic brands such as Radish Boya and the Daichi wo Mamoru Kai. They provide a reliable, safe, and diverse array of agricultural products and meal kits under a subscription model. Notable subsidiaries include Shidax, which administers school and hospital meal services; Tokushimaru, a mobile supermarket addressing shopping challenges; and Purple Carrot, which specializes in plant-based meal kits in the USA.
Furthermore, Oisix is dedicated to sustainable retail practices, actively committed to the Sustainable Development Goals (SDGs). They are working towards reducing food waste by effectively utilizing imperfect produce and implementing subscription models that allow precise demand forecasting. Their overarching goal is to eliminate food waste across the entire supply chain, from farm to table.