#USA #New York #CEO #Supergoop! #Melis del Rey

Supergoop! Introduces New Leadership in the Beauty Industry

Supergoop!, a trailblazer in sunscreen and skincare, has officially appointed Melis del Rey as its new Chief Executive Officer and Board Director. This strategic move takes effect on December 8, 2025, and aims to further innovate the company’s approach to sun protection while expanding its market presence.

Melis del Rey arrives at Supergoop! with an impressive background in the global beauty and consumer products sectors, bringing over two decades of invaluable experience to the role. Her prior achievements include a significant tenure at Amazon, where she held the position of General Manager for U.S. Health and Beauty. Here, she spearheaded a transformative initiative to evolve Amazon's beauty segment into a premier shopping destination, enhancing customer engagement with innovative and personalized experiences.

Edgar Huber, Chairman of the Board at Supergoop!, expressed confidence in del Rey’s leadership potential. He noted, “Melis is a dynamic and visionary leader with a proven track record of building global brands.” Her expertise in brand development and omnichannel strategies positions her as a perfect fit to propel Supergoop! into its next growth phase. Huber also acknowledged the contributions of interim CEO Gregory Polcer, who will continue his affiliation with the Board after transitioning leadership to del Rey.

Del Rey’s vision for Supergoop! focuses on amplifying the brand's commitment to innovation, education, and accessibility within sun safety. She stated, “Supergoop! defines a category rather than simply participating in it.” This perspective reaffirms the brand's mission to reshape perceptions of sunscreen, emphasizing its role in skincare and wellness rather than viewing it as an afterthought.

Del Rey’s professional journey reflects a unique blend of technical prowess and marketing acumen. She holds a Ph.D. in New Product Development Engineering Design and a B.Eng. in Manufacturing Engineering and Operations Management from the University of Nottingham. Her diverse skill set has allowed her to excel in various roles, including over a decade with Procter & Gamble, where she contributed her expertise in marketing and sales across the company's global beauty portfolio.

Additionally, Melis del Rey actively engages with the industry through her role on the board of Cosmetic Executive Women (CEW), an organization dedicated to advancing women’s leadership within the beauty domain. Her multifaceted experience provides her with a comprehensive understanding of market dynamics and consumer preferences.

As Supergoop! looks forward to its future under del Rey’s leadership, the brand remains committed to its mission—to inspire consumers to embrace sun protection as an essential part of their daily skincare routine. Supergoop! aims to lead the charge in mitigating skin cancer risks through innovative and enjoyable SPF products.

The leadership transition promises an exciting era for Supergoop!, one where the brand's cherished ethos intersects with high-level strategic insights to promote widespread sun safety. With a passionate team and a loyal consumer base, Supergoop! looks set to thrive and expand its reach globally, further advocating for the importance of SPF in everyday routines. For more information, you can visit their official website at www.supergoop.com.